Course Catalog and Schedule



Managerial Challenges in the Pharmaceutical, Biotech, and Medical Device Industries (HEMA-453-0)
1.00 Credit
TCE BidStats

Description:
This course provides an overview of the pharmaceutical, biotechnology and medical device industries. It explores their history, growth, organizational structure, vital statistics, recent performance, social contribution and prospects for the future. It examines the critical interrelationships between the firms within and across the three industries and the centrality of these interrelationships for product development and sales. Particular attention is placed on the regulation that impacts these industries and its implications for firm behavior, technological innovation, product development, adoption and costs, and marketing and sales strategies. Also addressed is the strategic management of firms in the three industries. The course is an elective for three majors: Health Industry Management, Biotechnology, and Technology and E-Commerce.

Prerequisites:
None

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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2014-2015 Winter 2015 10 Weeks HEMA-453-0 Managerial Challenges in the Pharmaceutical, Biotech, and Medical Device Industries 81 1 Hughes, Edward F.X. Wed 6:30 PM - 9:30 PM Evanston Jacobs (101) N Check syllabus and confirm final deliverable with professor.
2015-2016 Winter 2016 10 Weeks HEMA-453-0 Managerial Challenges in the Pharmaceutical, Biotech, and Medical Device Industries 81 1 Hughes, Edward F.X. Wed 6:30 PM - 9:30 PM Evanston TBD (Room TBA) N