Course Catalog and Schedule

Biomedical Marketing (HEMA-914-0)
1.00 Credit
TCE BidStats


This course counts toward the following majors: Biotechnology Management, Health Enterprise Management, Marketing, Marketing Management

The biomedical industry is beginning to appreciate that success in this industry comes from a combination of great science and strong marketing. Marketing in the biomedical industry poses unique challenges: marketers have to deal with a complex regulatory, competitive, scientific and ethical environment, while building strong businesses and brands. This course studies how core marketing concepts play out in the biomedical industry, through a combination of case studies, guest speakers, student projects and discussions. It is ideal for students who plan to go into the medical device and pharmaceutical industries, and for students with an interest in this fast moving arena.

FT Students: MKTG-430-0 OR MKTG-440-0

Download Schedule Information

Command item
Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2014-2015 Winter 2015 HEMA-914-0 Biomedical Marketing 71 1 Calkins, Timothy Mon 06:00 PM - 09:00 PM Chicago Wieboldt (350) N
2014-2015 Spring 2015 HEMA-914-0 Biomedical Marketing 61 1 Calkins, Timothy Mon/Thu 10:30 AM - 12:00 PM Evanston Jacobs (1246) N