Course Catalog and Schedule
Biomedical Marketing (HEMA-914-0)
The biomedical industry is beginning to appreciate that success in this industry comes from a combination of great science and strong marketing. Marketing in the biomedical industry poses unique challenges: marketers have to deal with a complex regulatory, competitive, scientific and ethical environment, while building strong businesses and brands. This course studies how core marketing concepts play out in the biomedical industry, through a combination of case studies, guest speakers, student projects and discussions. It is ideal for students who plan to go into the medical device and pharmaceutical industries, and for students with an interest in this fast moving arena.
FT Students Not Exch: MKTG-430-0 OR MKTG-440-0
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Term Sort Order
Mon 6:00 PM - 9:00 PM
Mon/Thu 10:30 AM - 12:00 PM
Check syllabus and confirm final deliverable or exam with professor.
Kellogg School of Management
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