Course Catalog and Schedule



Biomedical Marketing (HEMA-914-0)
1.00 Credit
TCE BidStats

Description:
The biomedical industry is beginning to appreciate that success in this industry comes from a combination of great science and strong marketing. Marketing in the biomedical industry poses unique challenges: marketers have to deal with a complex regulatory, competitive, scientific and ethical environment, while building strong businesses and brands. This course studies how core marketing concepts play out in the biomedical industry, through a combination of case studies, guest speakers, student projects and discussions. It is ideal for students who plan to go into the medical device and pharmaceutical industries, and for students with an interest in this fast moving arena.

Prerequisites:
FT Students Not Exch: MKTG-430-0 OR MKTG-440-0

Download Schedule Information
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Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2014-2015 Winter 2015 HEMA-914-0 Biomedical Marketing 71 1 Calkins, Timothy Mon 6:00 PM - 9:00 PM Chicago Wieboldt (350) N
2014-2015 Spring 2015 HEMA-914-0 Biomedical Marketing 61 1 Calkins, Timothy Mon/Thu 10:30 AM - 12:00 PM Evanston Jacobs (1246) N Check syllabus and confirm final deliverable or exam with professor.