Although this course is intended primarily for first-year students majoring in health industry management, all students with an interest in this sector are encouraged to enroll. It is particularly useful for students interested in pharmaceuticals, biotechnology and medical devices, who need to understand not only how their sector fits into the industry but also how their customers are paid and how they use their products. The course introduces students to the key issues confronting the major participants in the U.S. health system (suppliers, providers and payers). Topics covered include a framework for evaluating healthcare systems, understanding the demand for healthcare products and services, technology assessment, managed care systems, cost/quality issues and payment mechanisms.
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