Course Catalog and Schedule



Customer Analytics (MKTG-953-0)
1.00 Credit
TCE BidStats

Description:
Marketing is evolving from an art to a science. Many firms have extensive information about consumers' choices and how they react to marketing campaigns, but few firms have the expertise to intelligently act on such information. In this course, students will learn the scientific approach to marketing with hands-on use of technologies such as databases, analytics and computing systems to collect, analyze, and act on customer information. While students will employ quantitative methods in the course, the goal is not to produce experts in statistics; rather, students will gain the competency to interact with and manage a marketing analytics team.

Prerequisites:
All Students: MKTG-430-0 OR MKTG-440-0

Download Schedule Information
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Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2014-2015 Fall 2014 MKTG-953-0 Customer Analytics 76 1 Zettelmeyer, Florian Sat 9:00 AM - 12:00 PM Chicago Wieboldt (347) N
2014-2015 Winter 2015 MKTG-953-0 Customer Analytics 61 1 Zettelmeyer, Florian Mon/Thu 8:30 AM - 10:00 AM Evanston Jacobs (276) Y Check syllabus and confirm final deliverable with professor.
2014-2015 Winter 2015 MKTG-953-0 Customer Analytics 62 1 Zettelmeyer, Florian Mon/Thu 10:30 AM - 12:00 PM Evanston Jacobs (276) Y Check syllabus and confirm final deliverable with professor.
2014-2015 Winter 2015 MKTG-953-0 Customer Analytics 63 1 Zettelmeyer, Florian Mon/Thu 1:30 PM - 3:00 PM Evanston Jacobs (276) Y Check syllabus and confirm final deliverable with professor.
2014-2015 Spring 2015 MKTG-953-0 Customer Analytics 81 1 Yao, Song Mon 6:30 PM - 9:30 PM Evanston Jacobs (G27) N Check syllabus and confirm final deliverable or exam with professor.
2015-2016 Fall 2015 MKTG-953-0 Customer Analytics 61 1 Zettelmeyer, Florian Mon/Thu 8:30 AM - 10:00 AM Evanston TBD (Room TBA) N
2015-2016 Fall 2015 MKTG-953-0 Customer Analytics 62 1 Zettelmeyer, Florian Mon/Thu 10:30 AM - 12:00 PM Evanston TBD (Room TBA) N