Course Catalog and Schedule



Customer Analytics (MKTG-953-0)
1.00 Credit
TCE BidStats

Description:

This course counts toward the following majors: Marketing, Marketing Management, Media Management

Marketing is evolving from an art to a science. Many firms have extensive information about consumers' choices and how they react to marketing campaigns, but few firms have the expertise to intelligently act on such information. In this course, students will learn the scientific approach to marketing with hands-on use of technologies such as databases, analytics and computing systems to collect, analyze, and act on customer information. While students will employ quantitative methods in the course, the goal is not to produce experts in statistics; rather, students will gain the competency to interact with and manage a marketing analytics team.

Prerequisites:
All Students: MKTG-430-0

Download Schedule Information

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Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2013-2014 Winter 2014 MKTG-953-0 Customer Analytics 61 1 Zettelmeyer, Florian Mon/Thu 08:30 AM - 10:00 AM Evanston Jacobs (276) N
2013-2014 Winter 2014 MKTG-953-0 Customer Analytics 62 1 Zettelmeyer, Florian Mon/Thu 10:30 AM - 12:00 PM Evanston Jacobs (276) N
2013-2014 Winter 2014 MKTG-953-0 Customer Analytics 63 1 Zettelmeyer, Florian Mon/Thu 01:30 PM - 03:00 PM Evanston Jacobs (276) N
2013-2014 Spring 2014 MKTG-953-0 Customer Analytics 31 1 Yao, Song Wed 06:00 PM - 09:00 PM Chicago Wieboldt (107) N
2013-2014 Spring 2014 MKTG-953-0 Customer Analytics 61 1 Yao, Song Mon/Thu 10:30 AM - 12:00 PM Evanston Jacobs (G03) N