Course Catalog and Schedule



Customer Analytics (MKTG-953-0)
1.00 Credit
TCE BidStats

Description:
Marketing is evolving from an art to a science. Many firms have extensive information about consumers' choices and how they react to marketing campaigns, but few firms have the expertise to intelligently act on such information. In this course, students will learn the scientific approach to marketing with hands-on use of technologies such as databases, analytics and computing systems to collect, analyze, and act on customer information. While students will employ quantitative methods in the course, the goal is not to produce experts in statistics; rather, students will gain the competency to interact with and manage a marketing analytics team.

Prerequisites:
Full-Time: (MKTG-430-0 OR MKTG-440-0 OR MKTGM-430-0)
E&W: (MKTG-430-0 OR MKTG-440-0)

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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2015-2016 Fall 2015 10 Weeks MKTG-953-0 Customer Analytics 61 1 Zettelmeyer, Florian Mon/Thu 8:30 AM - 10:00 AM Evanston Jacobs (160) N Confirm final deliverable with professor and syllabus.
2015-2016 Fall 2015 10 Weeks MKTG-953-0 Customer Analytics 62 1 Zettelmeyer, Florian Mon/Thu 10:30 AM - 12:00 PM Evanston Jacobs (160) N Confirm final deliverable with professor and syllabus.
2015-2016 Spring 2016 10 Weeks MKTG-953-0 Customer Analytics 61 1 Yao, Song Tue/Fri 8:30 AM - 10:00 AM Evanston Jacobs (276) N Confirm final deliverable with professor and syllabus.
2015-2016 Spring 2016 10 Weeks MKTG-953-0 Customer Analytics 70 1 Yao, Song Mon 6:00 PM - 9:00 PM Chicago Wieboldt (350) N Confirm final deliverable with professor and syllabus.
2016-2017 Fall 2016 10 Weeks MKTG-953-0 Customer Analytics 61 1 McShane, Blake Tue/Fri 8:30 AM - 10:00 AM Evanston Jacobs (101) Y Confirm final deliverable with professor and syllabus.
2016-2017 Fall 2016 10 Weeks MKTG-953-0 Customer Analytics 62 1 McShane, Blake Tue/Fri 10:30 AM - 12:00 PM Evanston Jacobs (101) Y Confirm final deliverable with professor and syllabus.
2016-2017 Winter 2017 10 Weeks MKTG-953-0 Customer Analytics 61 1 Zettelmeyer, Florian Mon/Thu 8:30 AM - 10:00 AM Evanston TBD (Room TBA) N
2016-2017 Winter 2017 10 Weeks MKTG-953-0 Customer Analytics 62 1 Zettelmeyer, Florian Mon/Thu 10:30 AM - 12:00 PM Evanston TBD (Room TBA) N
2016-2017 Spring 2017 10 Weeks MKTG-953-0 Customer Analytics 61 1 Yao, Song Tue/Fri 8:30 AM - 10:00 AM Evanston TBD (Room TBA) N
2016-2017 Spring 2017 10 Weeks MKTG-953-0 Customer Analytics 71 1 Yao, Song Mon 6:00 PM - 9:00 PM Chicago TBD (Room TBA) N