This course adopts a holistic, strategic perspective on sustainable competitive advantage — one that is driven by profit, but embraces social and environmental stewardship to maximize the organizational opportunity. Students will be exposed to readings, case studies and a strategic framework that will allow them to address micro- and macro-level sustainability. The material covered in this course is not intended to replace existing management, marketing, operations or distribution strategy. Rather, it should complement these, contextualizing them in the 21st-century business world, a world in which margins are pressed due to the free flow of information, climate change is shaping global policy and trade, and the battle over scarce resources will be one of management’s greatest challenges.
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