Managing Digital Media (MEDM-915-B)
The media industry is transforming. With news and entertainment delivered via web, tablet and phone, opportunities for entrepreneurs increase and traditional media seek to adapt. This class examines digital media companies¿ strategies, prospects, and business plans, including how they obtain financing as well as the companies and business models influencing our world today Executives from innovative companies (and divisions) will join in addressing these, sharing their vision of future markets for areas like: digital news, movies and entertainment, mobile and social media, web sales, and new uses for older media. Topics focused on will include what venture capitalists are seeking, how streaming is changing, the video landscape, the internet of things, crowdsourcing and Bitcoin to name a few.
Students will produce a group report and presentation on either (1) a media company or industry segment of their choice, focusing on how it is doing now and its future prospects or (2) a new media business or app they envision, analyzing its potential market and what it would need to attract funding. There will be a hashtag for sharing news, information and ideas between meetings. An individual paper will be required; there is no exam.
Professor Hirsch directs Kellogg¿s Media Management program and is James Allen Professor of Strategy and Organization. His email (in the MORS department) is: firstname.lastname@example.org
Drew Lipsher (Kellogg, 1993) has been a partner at Greycroft, LLC, a venture capital partnership investing in digital media companies and is active as an advisor and mentor to digital media companies and entrepreneurs. He has worked for large media companies (Clear Channel, BMG, Universal Music, Warner Bros., News Corp), and is currently an executive at Korn/Ferry International. His email is email@example.com.
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