Course Catalog and Schedule



Managing Digital Media (MEDM-915-B)
0.50 Credit
TCE BidStats

Description:

This course counts toward the following majors: Media Management

The media industry is transforming. With news and entertainment delivered via web, tablet and phone, opportunities for entrepreneurs increase and traditional media seek to adapt. This class examines digital media companies’ strategies, prospects, and business plans, including how they obtain financing. Executives from innovative companies (and divisions) will join in addressing these, sharing their vision of future markets for areas like: branded entertainment, digital news, mobile and social media, web sales, and new uses for older media.

Students will produce a group report and presentation on either (1) a media company or industry segment of their choice, focusing on how it is doing now and its future prospects. Or (2) a new media business or app they envision, analyzing its potential market and what it would need to attract funding. Students will choose which visiting executives’ companies to produce background research on for the class. We will also have a hashtag for sharing news, information and ideas between meetings.

Professor Hirsch directs Kellogg’s Media Management program and is James Allen Professor of Strategy and Organization. His email (in the MORS department) is: paulhirsch@kellogg.northwestern.edu Drew Lipsher (Kellogg, 1993) has been a partner at Greycroft, LLC, a venture capital partnership investing in digital media companies. He has worked for large media companies (Clear Channel, BMG, Universal Music, Warner Bros., News Corp), and is currently an executive at Korn/Ferry International.

Prerequisites:
None

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