Course Catalog and Schedule

Digital Marketing Analytics (MKTG-955-0)
1.00 Credit
TCE BidStats

In this course, we will practice using quantitative tools to facilitate informed marketing decisions. We will examine such questions as how to transform a Web site to build trust and sales, how to segment and target consumers using online recommendation systems, and how to combine database models and managerial intuition to make better business decisions. The objective is to develop a strong conceptual and practical understanding of the empirical tools we use to make business decisions. Although prior exposure to statistics is helpful, this class should be accessible to students with little background in statistics.


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Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2015-2016 Fall 2015 MKTG-955-0 Digital Marketing Analytics 61 1
Cutler, Jennifer Ann
TCE BidStats
Cutler, Jennifer Ann Tue/Fri 1:30 PM - 3:00 PM Evanston TBD (Room TBA) N