Course Catalog and Schedule



Digital Marketing Analytics (MKTG-955-0)
1.00 Credit
TCE BidStats

Description:

This course counts toward the following majors: Marketing

In this course, we will practice using quantitative tools to facilitate informed marketing decisions. We will examine such questions as how to transform a Web site to build trust and sales, how to segment and target consumers using online recommendation systems, and how to combine database models and managerial intuition to make better business decisions. The objective is to develop a strong conceptual and practical understanding of the empirical tools we use to make business decisions. Although prior exposure to statistics is helpful, this class should be accessible to students with little background in statistics.

Prerequisites:
None

Download Schedule Information

Command item
  
Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2013-2014 Fall 2013 MKTG-955-0 Empirical Tools in Marketing Strategy 61 1 Bockenholt, Ulf Mon/Thu 01:30 PM - 03:00 PM Evanston Jacobs (G44) N
2013-2014 Fall 2013 MKTG-955-0 Empirical Tools in Marketing Strategy 62 1 Bockenholt, Ulf Mon/Thu 03:30 PM - 05:00 PM Evanston Jacobs (G44) N