Course Catalog and Schedule



Digital Marketing Analytics (MKTG-955-0)
1.00 Credit
TCE BidStats

Description:
This class prepares students to be effective marketing leaders in landscapes that involve digital initiatives and data-informed decision making. Students will gain a working knowledge of the digital marketing landscape, learn to design and evaluate strategic analytics plans, and gain hands-on practice gathering and analyzing large digital data sets containing both structured and unstructured data. The Business Analytics series is a pre-requisite, but no prior experience with digital marketing is required.

Prerequisites:
Full-Time: DECS-431-0

Download Schedule Information
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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2017-2018 Spring 2018 10 Weeks MKTG-955-0 Digital Marketing Analytics 80 1 Cutler, Jennifer Fri 1:30 PM - 4:30 PM Evanston TBD (Room TBA) N
2017-2018 Spring 2018 10 Weeks MKTG-955-0 Digital Marketing Analytics 89 1 Cutler, Jennifer Thu 6:30 PM - 9:30 PM Evanston TBD (Room TBA) N