Course Catalog and Schedule



Digital Marketing Analytics (MKTG-955-0)
1.00 Credit
TCE BidStats

Description:
In this course, we will practice using quantitative tools to facilitate informed marketing decisions. We will examine such questions as how to transform a Web site to build trust and sales, how to segment and target consumers using online recommendation systems, and how to combine database models and managerial intuition to make better business decisions. The objective is to develop a strong conceptual and practical understanding of the empirical tools we use to make business decisions. Although prior exposure to statistics is helpful, this class should be accessible to students with little background in statistics.

Prerequisites:
None

Download Schedule Information
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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2016-2017 Winter 2017 10 Weeks MKTG-955-0 Digital Marketing Analytics 71 1 Cutler, Jennifer Anne Mon 6:00 PM - 9:00 PM Chicago TBD (Room TBA) N
2016-2017 Winter 2017 10 Weeks MKTG-955-0 Digital Marketing Analytics 80 1 Cutler, Jennifer Anne Fri 1:30 PM - 4:30 PM Evanston TBD (Room TBA) N