Course Catalog and Schedule
Special Topics in Marketing: Problems and Solutions in Applied Data Analyses (MKTG-530-1)
The purpose of this course is to strengthen your understanding of statistical practices and to develop further your data-analytic skills. The course focusses on the three major topics of (1) how to formulate and test interaction effects with continuous and discrete factors in experimental designs; (2) how to perform meta-analyses of multiple as well as single (e.g., your) papers; and (3) how to conduct and interpret mediation analyses. In all cases, techniques that facilitate reproducible manuscripts that integrate text, data analysis, and statistical outputs data are emphasized.
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Special Topics in Marketing: Problems and Solutions in Applied Data Analyses
Mon 3:00 PM - 6:00 PM
Kellogg School of Management
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