Course Catalog and Schedule



Special Topics in Marketing: Problems and Solutions in Applied Data Analyses (MKTG-530-1)
1.00 Credit
TCE BidStats

Description:
The purpose of this course is to provide a conceptual understanding of psychometric and statistical issues in the social sciences and to strengthen data-analytic skills. Specifically, the course will cover practical questions about construct measurement and validation procedures using factor-analytic and item-response-theoretic methods. We will examine established item formats and measurement scales, investigate the impact of confounds in measurement and discuss best practices for measuring attitudes, emotions, motivations, as well as personal and sensitive behaviors. Students will be introduced to an eclectic set of statistical techniques that are tailored to the analysis of continuous and categorical measurements.

Prerequisites:
None

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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2015-2016 Winter 2016 10 Weeks MKTG-530-1 Special Topics in Marketing: Problems and Solutions in Applied Data Analyses 21 1 Bockenholt, Ulf Mon 2:00 PM - 5:00 PM Evanston Jacobs (488) N