This class is at the intersection of management topics and the media industry, with attention to the customer. Students will analyze a different media company (traditional and new) each week from seven different levels: leadership, integrated marketing communications, organizational culture, financials, strategy, international and technology. Each student will have an opportunity to lead a group in the class, and the role will be analyzed through a leadership development plan. This class counts as an elective toward a media management major or toward a management and organizations major.
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