Course Catalog and Schedule
Theory Building and Testing in Consumer Psychology (MKTG-540-0)
This course cultivates Ph.D. students’ ability to be independent scholars with regard to theory building, testing, and assessing contributions. To accomplish this, the course focuses heavily on theory development and the construction of nomological nets with an emphasis on consumer psychology. This course will cover topics such as of Attitudes, Social Hierarchy, and Compensatory Processes.
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Theory Building and Testing in Consumer Psychology
Rucker, Derek D.
Labroo, Aparna; Rucker, Derek D.
Tue 9:00 AM - 12:15 PM
Kellogg School of Management
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