Course Catalog and Schedule

Consumer Behavior: Information Processiong and Decision Making (MKTG-540-0)
1.00 Credit
TCE BidStats

This objectives of this course are twofold. First to introduce topics in consumer behavior, familiarize students with research in psychology and marketing related to consumer behavior, and provide an understanding of how theories and frameworks are developed. Students will focus on understanding current theoretical and methodological approaches to various aspects of consumer behavior, as well as advancing this knowledge by developing testable hypotheses and theoretical perspectives that build on the current knowledge base. Secondly to provide selective coverage of the research carried out in the area of consumer decision making. In addition to analyzing extant research, the course will cover some methodological issues that are essential for students to be successful in the field of consumer research.


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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2014-2015 Winter 2015 10 Weeks MKTG-540-0 Consumer Behavior: Information Processing and Decision Making (formerly MKTG-520-1) 21 1 Chernev, Alexander Mon 2:00 PM - 5:00 PM Evanston Jacobs (TBD) Y
2015-2016 Winter 2016 10 Weeks MKTG-540-0 Consumer Behavior: Information Processiong and Decision Making 21 1 Labroo, Aparna; Rucker, Derek D. Mon 10:00 AM - 1:00 PM Evanston TBD (Room TBA) N