Course Catalog and Schedule
Consumer Behavior: Information Processing and Decision Making (formerly MKTG-520-1) (MKTG-540-0)
This objectives of this course are twofold. First to introduce topics in consumer behavior, familiarize students with research in psychology and marketing related to consumer behavior, and provide an understanding of how theories and frameworks are developed. Students will focus on understanding current theoretical and methodological approaches to various aspects of consumer behavior, as well as advancing this knowledge by developing testable hypotheses and theoretical perspectives that build on the current knowledge base. Secondly to provide selective coverage of the research carried out in the area of consumer decision making. In addition to analyzing extant research, the course will cover some methodological issues that are essential for students to be successful in the field of consumer research.
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Consumer Behavior: Information Processing and Decision Making (formerly MKTG-520-1)
Chernev, Alexander; Grayson, Kent
Wed 03:00 PM - 06:00 PM
Kellogg School of Management
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