Course Catalog and Schedule



Consumer Behavior: Information Processing and Decision Making (formerly MKTG-520-1) (MKTG-540-0)
1.00 Credit
TCE BidStats

Description:
This objectives of this course are twofold. First to introduce topics in consumer behavior, familiarize students with research in psychology and marketing related to consumer behavior, and provide an understanding of how theories and frameworks are developed. Students will focus on understanding current theoretical and methodological approaches to various aspects of consumer behavior, as well as advancing this knowledge by developing testable hypotheses and theoretical perspectives that build on the current knowledge base. Secondly to provide selective coverage of the research carried out in the area of consumer decision making. In addition to analyzing extant research, the course will cover some methodological issues that are essential for students to be successful in the field of consumer research.

Prerequisites:
None

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Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2013-2014 Fall 2013 MKTG-540-0 Consumer Behavior: Information Processing and Decision Making (formerly MKTG-520-1) 21 1 Chernev, Alexander; Grayson, Kent Wed 03:00 PM - 06:00 PM Evanston Jacobs (TBD) N