Course Catalog and Schedule
Theory Building and Testing in Consumer Psychology- Part A (MKTG-540-0)
This course cultivates Ph.D. students’ ability to be independent scholars with regard to theory building, testing, and assessing contributions. To accomplish this, the course focuses heavily on theory development and the construction of nomological nets with an emphasis on consumer psychology. The course consists of two parts designed to span two years of the Ph.D. program. MKTG 540 Part A, offered Winter 2016, covers topics such as Memory and Categorization, Emotions, Goals, and Identity. MKTG 540 Part B, planned for Winter 2017, covers topics such as of Attitudes, Social Hierarchy, Metacognition, and Compensatory Processes. Note: MKTG 540 Part A is not a prerequisite or required to enroll in MKTG 540 Part B.
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Theory Building and Testing in Consumer Psychology- Part A: Memory, Categorization, Emotions, Goals, Identity
Rucker, Derek D.
Labroo, Aparna; Rucker, Derek D.
Mon 10:00 AM - 1:00 PM
Kellogg School of Management
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