Course Catalog and Schedule

Theory Building and Testing in Consumer Psychology (MKTG-540-0)
1.00 Credit
TCE BidStats

This course cultivates Ph.D. students’ ability to be independent scholars with regard to theory building, testing, and assessing contributions. To accomplish this, the course focuses heavily on theory development and the construction of nomological nets with an emphasis on consumer psychology. This course will cover topics such as of Attitudes, Social Hierarchy, and Compensatory Processes.


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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2016-2017 Winter 2017 10 Weeks MKTG-540-0 Theory Building and Testing in Consumer Psychology 21 1 Labroo, Aparna; Rucker, Derek D. Tue 9:00 AM - 12:15 PM Evanston Jacobs (488) N