Course Catalog and Schedule

Special Topics In Consumer Behavior Research (MKTG-540-0)
1.00 Credit
TCE BidStats

The purpose of this course is to introduce students to important methods, issues, or topics that are unaddressed in other marketing doctoral courses, and the focus changes each year. For the 2017 – 2018 academic year, this course will introduce students to a range of topics that have been the focus of attention and interest among consumer researchers in recent years: social influence and relationship deficits, lifespan development, meaning in consumption, marketplace morality, and changing consumer behavior in response to macro trends such as technology and economic factors. While this course will focus on the relevance of these topics for consumer researchers, the course material and discussions may also be pertinent to graduate students in psychology, communication studies and education.


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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2017-2018 Spring 2018 10 Weeks MKTG-540-0 Special Topics In Consumer Behavior Research 21 1 Dong, Ping; Lee, Angela Y. Wed 3:30 PM - 6:30 PM Evanston Global Hub (4301) N