Course Catalog and Schedule



Research Philosophies in Marketing and Consumer Behavior (formerly MKTG-520-3) (MKTG-542-0)
1.00 Credit
TCE BidStats

Description:
This course will enhance students’ ability to understand the philosophical assumptions underlying research methods in marketing and consumer behavior. The first half of the course focuses on consumer behavior from a methodological perspective with the focus being on the broader, more fundamental issues of what should be the goal of consumer research, and what good theory looks like, and how research can be applied. The second half of the course focuses on a particular research tradition in marketing and consumer behavior that will not only to introduce students to an important research tradition in marketing, but also to do so using the analytic frameworks offered during the first half of the course.

Prerequisites:
None

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Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2013-2014 Winter 2014 MKTG-542-0 Research Philosophies in Marketing and Consumer Behavior (formerly MKTG-520-3) 21 1 Calder, Bobby; Lee, Angela Y. Thu 01:30 PM - 04:30 PM Evanston Jacobs (488) N