Course Catalog and Schedule
Marketing Models: Analytic Modeling (formerly MKTG-520-7) (MKTG-550-0)
This course covers the topic of modeling in marketing. Journal articles on analytic economics-based modeling, and field experimental modeling, of a variety of marketing problems will be assigned. The articles will be discussed it terms of their major modeling characteristics and structure, their assumptions and findings, and their impact on the literature in their fields.
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Marketing Models: Analytic Modeling (formerly MKTG-520-7)
Wed 03:00 PM - 06:00 PM
Kellogg School of Management
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