Course Catalog and Schedule

Quantitative Marketing: Analytic Modeling (MKTG-550-0)
1.00 Credit
TCE BidStats

In this course you will learn what analytic models are, their purposes, and how to build and analyze an analytic model to provide insight into an applied research problem. Analytic models in Marketing are used in many substantive areas, including competitive marketing strategy, pricing, product design, distribution channel design/management, and sales force compensation. They provide insight into the impacts of market forces, competitive actions, consumer segmentation characteristics, and firms’ own choices on outcomes such as profit, sales, and welfare. The course uses these literatures as well as exercises to both give you broad information on these topics, and equip you to use analytic modeling in your own work. This course builds on prior course content in the Economics core coursework.


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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2017-2018 Spring 2018 10 Weeks MKTG-550-0 Quantitative Marketing: Analytic Modeling 21 1 Coughlan, Anne Fri 11:30 AM - 2:30 PM Evanston Global Hub (5201) N