Course Catalog and Schedule

Marketing Models: Analytic Modeling (formerly MKTG-520-7) (MKTG-550-0)
1.00 Credit
TCE BidStats

This course covers the topic of modeling in marketing. Journal articles on analytic economics-based modeling, and field experimental modeling, of a variety of marketing problems will be assigned. The articles will be discussed it terms of their major modeling characteristics and structure, their assumptions and findings, and their impact on the literature in their fields.


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Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2014-2015 Spring 2015 MKTG-550-0 Marketing Models: Analytic Modeling (formerly MKTG-520-7) 21 1 Coughlan, Anne; Gordon, Brett Wed 03:00 PM - 06:00 PM Evanston Jacobs (488) N