Course Catalog and Schedule

Marketing Models: Quantitative Modeling (MKTG-551-0)
1.00 Credit
TCE BidStats

This course will introduce students to the quantitative models that have been used to understand consumer behavior. This course has two main themes: pricing/promotion and causal inference. This is a survey course and is designed to introduce students to these literatures. The 10 week course is divided into two sections: 6 weeks of material on substantive issues in pricing/promotion; 4 weeks of material on methods of causal inference. Readings are multidisciplinary and include topics from marketing, psychology, microeconomics, operations management, and macroeconomics.


Download Schedule Information
Command item
Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2015-2016 Winter 2016 10 Weeks MKTG-551-0 Marketing Models: Quantitative Modeling 21 1
Anderson, Eric Thomas
TCE BidStats
Anderson, Eric Thomas Tue 9:00 AM - 12:00 PM Evanston TBD (Room TBA) N