Course Catalog and Schedule
Marketing Models: Multivariate Statistics (MKTG-552-0)
This is a survey course on a number of multivariate analysis procedures such as discriminant analysis, analysis of variance, factor analysis, MDS, conjoint analysis, choice models, etc. Key formulae are derived from first principles. The requirements consist of six to seven individual assignments and a closed book in-class final exam.
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Marketing Models: Multivariate Statistics (formerly MKTG-520-5)
Tue 01:00 PM - 04:00 PM
Kellogg School of Management
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