Course Catalog and Schedule

Marketing Models: Multivariate Statistics (MKTG-552-0)
1.00 Credit
TCE BidStats

This is a survey course on a number of multivariate analysis procedures such as discriminant analysis, analysis of variance, factor analysis, MDS, conjoint analysis, choice models, etc. Key formulae are derived from first principles. The requirements consist of six to seven individual assignments and a closed book in-class final exam.


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Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2013-2014 Spring 2014 MKTG-552-0 Marketing Models: Multivariate Statistics (formerly MKTG-520-5) 21 1 McShane, Blake Tue 01:00 PM - 04:00 PM Evanston Jacobs (488) N