Course Catalog and Schedule



Marketing Strategy (MKTG-520-4) (MKTG-560-0)
1.00 Credit
TCE BidStats

Description:
The seminar covers topics in marketing strategy and marketing management, including the development of marketing, the concept of marketing, the impact of marketing strategy on firm performance, order of entry and competitive advantage, branding, and market orientation. The focus is on major advances in each area, relevant research in related disciplines, and current areas of interest.

Prerequisites:
None

Download Schedule Information
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Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2013-2014 Fall 2013 MKTG-560-0 Marketing Strategy (MKTG-520-4) 21 1 Carpenter, Gregory Mon 01:30 PM - 04:30 PM Evanston Jacobs (TBD) N