Course Catalog and Schedule
Marketing Strategy (MKTG-520-4) (MKTG-560-0)
The seminar covers topics in marketing strategy and marketing management, including the development of marketing, the concept of marketing, the impact of marketing strategy on firm performance, order of entry and competitive advantage, branding, and market orientation. The focus is on major advances in each area, relevant research in related disciplines, and current areas of interest.
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Marketing Strategy (MKTG-520-4)
Mon 01:30 PM - 04:30 PM
Kellogg School of Management
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