Course Catalog and Schedule

Marketing Strategy (MKTG-560-0)
1.00 Credit
TCE BidStats

The seminar covers topics in marketing strategy and marketing management, including the development of marketing, the concept of marketing, the impact of marketing strategy on firm performance, order of entry and competitive advantage, branding, and market orientation. The focus is on major advances in each area, relevant research in related disciplines, and current areas of interest.


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