Course Catalog and Schedule



C Suite and Boardroom Dynamics (MKTG-940-0)
1.00 Credit
TCE BidStats

Description:

This course counts toward the following majors: Marketing, Marketing Mangement

This course deals with a wide variety of subjects that are a top priority for CMOs, CEOs and Boards of Directors. There are three modules in this class. The first deals with “Understanding the Boardroom.” Topics include Roles and Responsibilities of the Board, Developing Marketing Dashboards for Boards, Aligning Marketing Strategy with Board Interests, and Activists in the Boardroom. The second module deals with marketing issues that are of special interest to CEOs. Topics include Keeping Brands Relevant, Pricing and Managing Cannibalization, Diversification, Challenges in Industries Undergoing Major Transformation (Healthcare and Airlines), and Managing Start-ups. The last module deals with managing change, ethical dilemmas, negotiation skills, conflict management and how an effective CEO manages so many diverse roles and challenges. This course deals with several discrete topics holistically with emphasis on the practical realities in the C-Suite and the Boardroom. It is a particularly useful platform of learning for students who wish to understand the “real world” implications of being a CMO/CEO. Unlike most classes, the subjects are non-linear and do not necessarily build on each other. There will be a number of guest speakers. Past speakers have included: Mary Dillon, CEO of US Cellular and former CMO of McDonald’s; Joe Ricketts, founder of Ameritrade and owner of the Chicago Cubs; Joe Tripodi, CMO of Coca Cola; Rick Lenny, retired CEO of Hershey Brands, and Dean Harrison, CEO of Northwestern Memorial Healthcare. This course is required for the six-course major in marketing management; but not for the four-course marketing major. It is tied in with the Advanced Topics in Marketing (922-0) course taught by Professor Calder. Marketing problems of high-level strategic relevance raised by guest speakers and the instructor in this course could become projects for student groups to investigate in more detail in Marketing (922-0).

This class cannot be audited.



Prerequisites:
All Students: MKTG-430-0

Download Schedule Information

Command item
  
Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2013-2014 Fall 2013 MKTG-940-0 Marketing Strategy in the C Suite and the Boardroom 81 1 Patel, Homi Mon 06:30 PM - 09:30 PM Evanston Jacobs (160) N
2013-2014 Spring 2014 MKTG-940-0 C Suite and Boardroom Dynamics 81 1 Patel, Homi Mon 06:30 PM - 09:30 PM Evanston Jacobs (1246) N