Course Catalog and Schedule



Entrepreneurial Tools for Digital Marketing (MKTG-961-A)
0.50 Credit
TCE BidStats

Description:

This course counts toward the following majors: Entrepreneurship & Innovation

Most people agree that the Internet has been the single biggest change to business in the last 100 years, yet very few know how to effectively leverage the web as a tool for customer acquisition, retention and growth. This course is based on the framework of the customer relationship funnel but will focus solely on the web/mobile channel. Customer discovery and validation in the web/mobile channel involves strategies and tactics that are faster and less expensive than physical channels. Consequently, digital marketing is an integral part of both the entrepreneurial and corporate environments. This class will be very hands on and tactical, giving you exposure to the basic concepts of UI/UX, A/B testing, conversion funnels, SEO, SEM, Google Analytics, Google Webmaster Tools and much more. Expect to be working in groups in practical settings. There is not a textbook for this class, guest speakers and lectures will provide the information, and hands on exercises will provide the learning.

Prerequisites:
None

Download Schedule Information

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Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2013-2014 Spring 2014 MKTG-961-A Entrepreneurial Tools for Digital Marketing 71 0.50 Johnson, Sean Tue 06:00 PM - 09:00 PM Chicago Wieboldt (105) N