This course counts toward the following majors: Entrepreneurship & Innovation
Of the many new entrepreneurs each year, few will succeed. This course helps Kellogg students a) leverage their business management knowledge and learn to use it successfully in entrepreneurial ventures, and (b) learn entrepreneurial techniques that wouldn't work in most non-entrepreneurial companies. Topics include finding, selecting, gauging and validating your dream; passion-how to get it, how to use it to advantage and how to re-ignite it; making your dream seem larger and better than it is without violating ethical or legal rules; making do with less capital by gathering resources through alternate means; dealing with demands for speed; converting youth to advantage; obtaining financing; attracting and retaining employees, advisers, directors, professionals and mentors; knowing when and how to reinvent the business; and accepting when it's time to turn over control of operations to a professional CEO and manager; understanding how to develop, treat, use and benefit from a great board of directors.
All Students: Negative PreRequisite: ENTR-463-0
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