MMM Marketing Management (MKTG-440-0)
1.00 Credit
TCE BidStats

This course takes an analytical approach to the study of marketing problems of business firms and other types of organizations. Attention focuses on the influence of the marketplace and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels and communication strategies; and the organization's system for planning and controlling its marketing effort. Note: This course is open only to students enrolled in the MMM program.

Negative Requisites:
Full-Time: MKTG-430-0

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