Brand Management (MKTG-925-A)
0.50 Credit
TCE BidStats

The course will focus on the basic building blocks of growing and managing a brand, as well as on advanced and specialized topics of brand management. We will examine how companies create brands that connect with customers by understanding customer values and lifestyles as well as how companies execute marketing strategies to build strong brands.


There are no sections matching your search criteria. Please search again with different criteria or contact the Kellogg School registrar for more information.