Course Catalog and Schedule

Strategy Beyond Markets (KPPI-441-0)
1.00 Credit
TCE BidStats

The explicit regulations and implicit norms governing a firm's market behavior are determined by myriad social, political, regulatory and legal institutions. These non-market institutions are arenas in which interest groups compete to change the rules to further their goals. This course takes the perspective of managers or consultants who must anticipate how interests and institutions within the non-market environment will react to new issues and develop strategies for affecting outcomes with the goal of improving firm performance. The course introduces students to a set of frameworks and tools that assist managers in non-market analysis and strategy development. Cases focusing on the media, activists, legislatures, regulatory agencies and international trade are used to practice applying the frameworks and formulating effective strategies.


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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2015-2016 Fall 2015 10 Weeks KPPI-441-0 Strategy Beyond Markets 31 1 Persico, Nicola Thu 6:00 PM - 9:00 PM Chicago Wieboldt (347) N
2015-2016 Spring 2016 10 Weeks KPPI-441-0 Strategy Beyond Markets 61 1 Persico, Nicola Mon/Thu 1:30 PM - 3:00 PM Evanston TBD (Room TBA) N