Course Catalog and Schedule



Intellectual Capital Management (STRT-441-0)
1.00 Credit
TCE BidStats

Description:
This course was formerly known as MGMT 441
This course covers the broad agenda of using intellectual capital for competitive advantage. With globalization, intangible assets such as human capital, intellectual property, brands and relationships have become the dominant proportion of a firm's market capitalization. Yet most firms do a poor job of managing this intellectual capital strategically. This course adopts a "lifecycle" approach to the management of an intellectual asset, covering the creation of the intellectual asset, the codification of the asset in the form of intellectual property (IP), the valuation of intellectual assets, the protection of intellectual assets and leveraging of intellectual assets into future markets for growth. Case studies examine related management challenges in entertainment, finance, pharmaceuticals, health care, consumer electronics, agribusiness, biotechnology, consulting, venture capital, telecommunications, software and other contexts. Additionally, the social implications of intellectual property policy are discussed. NOTE: This course overlaps with DSGN 460 and is NOT RECOMMENDED FOR MMM STUDENTS.


Negative Requisites:
All Students: KIEI-935-5 OR MGMT-441-0

Download Schedule Information
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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2017-2018 Winter 2018 10 Weeks STRT-441-0 Intellectual Capital Management 61 1 Conley, James Gerard Mon/Thu 1:30 PM - 3:00 PM Evanston Global Hub (1430) N Confirm final deliverables with professor and syllabus.
2017-2018 Winter 2018 10 Weeks STRT-441-0 Intellectual Capital Management 70 1 Conley, James Gerard Mon 6:00 PM - 9:00 PM Chicago Wieboldt (250) N
2017-2018 Spring 2018 10 Weeks STRT-441-0 Intellectual Capital Management 70 1 Conley, James Gerard Sat 9:00 AM - 12:00 PM Chicago TBD (Room TBA) N