Course Catalog and Schedule



Intellectual Capital Management (STRT-441-0)
1.00 Credit
TCE BidStats

Description:
This course was formerly known as MGMT 441
This course covers the broad agenda of using intellectual capital for competitive advantage. With globalization, intangible assets such as human capital, intellectual property, brands and relationships have become the dominant proportion of a firm's market capitalization. Yet most firms do a poor job of managing this intellectual capital strategically. This course adopts a "lifecycle" approach to the management of an intellectual asset, covering the creation of the intellectual asset, the codification of the asset in the form of intellectual property (IP), the valuation of intellectual assets, the protection of intellectual assets and leveraging of intellectual assets into future markets for growth. Case studies examine related management challenges in entertainment, finance, pharmaceuticals, health care, consumer electronics, agribusiness, biotechnology, consulting, venture capital, telecommunications, software and other contexts. Additionally, the social implications of intellectual property policy are discussed.

Prerequisites:
All Students: Negative PreRequisite: MGMT-441-0

Download Schedule Information
Command item
  
Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2015-2016 Winter 2016 10 Weeks STRT-441-0 Intellectual Capital Management 61 1 Conley, James Gerard Mon/Thu 8:30 AM - 10:00 AM Evanston TBD (Room TBA) N
2015-2016 Winter 2016 10 Weeks STRT-441-0 Intellectual Capital Management 71 1 Conley, James Gerard Mon 6:00 PM - 9:00 PM Chicago TBD (Room TBA) N
2015-2016 Spring 2016 10 Weeks STRT-441-0 Intellectual Capital Management 61 1 Conley, James Gerard Tue/Fri 1:30 PM - 3:00 PM Evanston TBD (Room TBA) N