This course develops approaches to analyzing strategies within technology markets. It teaches students how to analyze commercial forces in hyper-competitive markets, where firm structure, product cycles and competitive environment change rapidly. The course asks students to develop strategies that align with these structural market forces. These issues are illustrated through general readings and with cases from computing, electronics, online, biotechnology and pharmaceuticals markets. The course strikes a balance between presenting a few general models of market behavior and presenting a few key episodes of market behavior. It is aimed at three types of students: those who anticipate taking management positions in technology-intensive firms where they must formulate strategy, those who anticipate investing in technology markets and must analyze firm strategy, and those who anticipate contracting with firms that do much of their business in these types of markets.
All Students : MGMT-463-0
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