Analytics for Strategy (STRT-469-0)
1.00 Credit
TCE BidStats

This course is an advanced analytics elective that uses data to inform strategic decisions. Should a fast food chain enter the highly profitable breakfast market segment? Not if the incumbents will respond by competing aggressively. Can a bank raise profits by attracting more customers through generous loan terms? Not if it inadvertently attracts risky customers. Data-driven analyses of such issues require going beyond statistically significant relationships (profitability in current market conditions, overall demand for generous loans) to assess underlying cause and effect. The course tackles a broad range of topics in competitive strategy, such as product portfolios (is it profitable to enter a rival's niche?), personnel (do workplace perks reduce absenteeism?), and cost reduction (is it profitable to adopt a new technology?). Students will learn through hands-on experience with performing advanced regression analyses and interpreting their results.Students who took DECS 434 prior to the launch of DECS 431 (Fall 2013) must have permission of the instructor to enroll.

Full-Time: (DECS-431-0 OR DECS-440-0 OR DECSM-431-0)
E&W: (DECS-431-0 OR DECS-440-0)

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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2019-2020 Winter 2020 10 Weeks STRT-469-0 Analytics for Strategy 31 1 Prager, Elena Tue/Fri 3:30 PM - 5:00 PM Evanston Global Hub (L110) N Confirm final deliverables with professor and syllabus.
2019-2020 Winter 2020 10 Weeks STRT-469-0 Analytics for Strategy 81 1 Prager, Elena Sat 9:00 AM - 12:00 PM Chicago Wieboldt (247) N