Analytics for Strategy (STRT-469-0)
1.00 Credit
TCE BidStats

Description:
This course is an advanced analytics elective that uses data to inform strategic decisions. Should a fast food chain enter the highly profitable breakfast market segment? Not if the incumbents will respond by competing aggressively. Can a bank raise profits by attracting more customers through generous loan terms? Not if it inadvertently attracts risky customers. Data-driven analyses of such issues require going beyond statistically significant relationships (profitability in current market conditions, overall demand for generous loans) to assess underlying cause and effect. The course tackles a broad range of topics in competitive strategy, such as product portfolios (is it profitable to enter a rival's niche?), personnel (do workplace perks reduce absenteeism?), and cost reduction (is it profitable to adopt a new technology?). Students will learn through hands-on experience with performing advanced regression analyses and interpreting their results.Students who have not taken the pre-requisite, DECS 431 Business Analytics II, but have knowledge in regression and coding, can reach out to the instructor for a pre-requisite waiver

Prerequisites:
Full-Time: (DECS-431-0 OR DECS-440-0 OR DECSM-431-0)
E&W: (DECS-431-0 OR DECS-440-0)

Download Schedule Information

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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2020-2021 Winter 2021 10 Weeks STRT-469-0 Analytics for Strategy 31 1 Prager, Elena Mon/Thu 01/04/2021-01/14/2021 8:15 AM - 9:45 AM
Wed 01/20/2021 8:15 AM - 9:45 AM
Mon/Thu 01/21/2021-03/13/2021 8:15 AM - 9:45 AM
Evanston N/A (Room TBA) N
2020-2021 Winter 2021 10 Weeks STRT-469-0 Analytics for Strategy 91 1 Prager, Elena Thu 6:00 PM - 9:00 PM Chicago TBD (Room TBA) N
2021-2022 Winter 2022 10 Weeks STRT-469-0 Analytics for Strategy 31 1 Prager, Elena Tue/Fri 1:30 PM - 3:00 PM Evanston TBD (Room TBA) N
2021-2022 Winter 2022 10 Weeks STRT-469-0 Analytics for Strategy 81 1 Prager, Elena Mon 6:00 PM - 9:00 PM Chicago TBD (Room TBA) N