Course Catalog and Schedule

Strategic Franchising (STRT-931-5)
0.50 Credit
TCE BidStats

This course was formerly known as MGMT 931-A/MGMT 931-B
Franchising is one of the most effective techniques for rapidly achieving high growth. Franchising currently generates $2 trillion dollars in the U.S. economy annually. It has also become a significant factor in international markets, as U.S. companies franchise abroad and international entrepreneurs import U.S. franchising concepts. This course explores the advantages and disadvantages of franchising from the franchiser's perspective. It also helps participants determine whether to franchise, and if so, the most effective way to do so. Topics include rapid domestic and international growth, entrepreneurship, capital leverage, equity creation and risk.

Negative Requisites:
All Students: MGMT-931-A OR MGMT-931-B

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