Amid global competition, increased technological change and intense resource constraints, more firms are working cooperatively with other organizations their strategic objectives. But such alliances are often difficult to achieve. This course examines the theory and practice of creating and managing different types of strategic alliances such as joint ventures, licensing agreements, buyer-supplier partnerships and consortia. It will help students understand the costs and benefits of strategic alliances (and why such alliances may be preferred over other strategies such as internal development or mergers and acquisitions). In addition, the course covers how to design alliances, and how to avoid the many potential problems and complications in managing these relationships. It also provides a framework for managing multiple alliances at once.
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