Course Catalog and Schedule

C Suite and Boardroom Dynamics (MKTG-478-0)
1.00 Credit
TCE BidStats


**This course was formerly known as MKTG-940-0**

This course, covered in three modules, deals with a wide variety of subjects that are a top priority for CMOs, CEOs and Boards of Directors.

Module One
Understanding the Boardroom

Topics Include:
- Roles and Responsibilities of the Board
- Developing Marketing Dashboards for Boards
- Aligning Marketing Strategy with Board Interests
- Activists in the Boardroom

Module Two
CEO Special Interest: Marketing Issues

Topics Include:
- Keeping Brands Relevant
- Pricing and Managing Cannibalization
- Diversification
- Challenges in Industries Undergoing Major Transformation (Healthcare and Airlines)
- Managing Start-ups

Module Three
Diverse Roles and Challenges of a CEO

Topics Include:
- Managing change
- Ethical dilemmas
- Negotiation skills
- Conflict management

This course deals with several discrete topics holistically with emphasis on the practical realities in the C-Suite and the Boardroom. It is a particularly useful platform of learning for students who wish to understand the "real world" implications of being a CMO/CEO. Unlike most classes, the subjects are non-linear and do not necessarily build on each other.

There will be a number of guest speakers. Past speakers have included: Mary Dillon, CEO of US Cellular and former CMO of McDonald's; Joe Ricketts, founder of Ameritrade and owner of the Chicago Cubs; Joe Tripodi, CMO of Coca Cola; Rick Lenny, retired CEO of Hershey Brands, and Dean Harrison, CEO of Northwestern Memorial Healthcare.

This course is required for the six-course major in marketing management; but not for the four-course marketing major. It is tied in with the Advanced Topics in Marketing course taught by Professor Calder (MKTG-922); marketing problems of high-level strategic relevance raised by guest speakers and the instructor in this course could become projects for student groups to investigate in more detail in MKTG-922.

Students who are not officially enrolled in the course (auditors) are strictly prohibited.

Full-Time: (MKTG-430-0 OR MKTG-440-0 OR MKTGM-430-0)
E&W: (MKTG-430-0 OR MKTGM-430-0)

Negative Requisites:
All Students: MKTG-940-0

Download Schedule Information
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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2017-2018 Fall 2017 10 Weeks MKTG-478-0 C Suite and Boardroom Dynamics 80 1 Patel, Homi Mon 6:30 PM - 9:30 PM Evanston Global Hub (L110) N Confirm final deliverables with professor and syllabus.
2017-2018 Summer 2018 10 Weeks MKTG-478-0 C Suite and Boardroom Dynamics 71 1 Patel, Homi Mon 6:00 PM - 9:00 PM Chicago TBD (Room TBA) N