Course Catalog and Schedule



Customer Analytics (MKTG-482-0)
1.00 Credit
TCE BidStats

Description:

**This course was formerly known as MKTG-953-0**

Marketing is evolving from an art to a science. Many firms have extensive information about consumers' choices and how they react to marketing campaigns, but few firms have the expertise to intelligently act on such information. In this course, students will learn the scientific approach to marketing with hands-on use of technologies such as databases, analytics and computing systems to collect, analyze, and act on customer information. While students will employ quantitative methods in the course, the goal is not to produce experts in statistics; rather, students will gain the competency to interact with and manage a marketing analytics team.

Prerequisites:
None

Download Schedule Information
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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2017-2018 Fall 2017 10 Weeks MKTG-482-0 Customer Analytics 76 1 Zettelmeyer, Florian Sat 9:00 AM - 12:00 PM Chicago TBD (Room TBA) N
2017-2018 Winter 2018 10 Weeks MKTG-482-0 Customer Analytics 61 1 Zettelmeyer, Florian Mon/Thu 8:30 AM - 10:00 AM Evanston TBD (Room TBA) N
2017-2018 Winter 2018 10 Weeks MKTG-482-0 Customer Analytics 62 1 Zettelmeyer, Florian Mon/Thu 10:30 AM - 12:00 PM Evanston TBD (Room TBA) N
2017-2018 Spring 2018 10 Weeks MKTG-482-0 Customer Analytics 61 1 McShane, Blake Tue/Fri 8:30 AM - 10:00 AM Evanston TBD (Room TBA) N
2017-2018 Spring 2018 10 Weeks MKTG-482-0 Customer Analytics 62 1 McShane, Blake Tue/Fri 10:30 AM - 12:00 PM Evanston TBD (Room TBA) N