Critical Thinking in Digital and Social Media Marketing (MKTG-479-0)
1.00 Credit
TCE BidStats

Description:
Marketing in the modern digital landscape involves a number of challenges as platforms, technology, competitive landscapes, data availability, and analytics techniques evolve rapidly. This class prepares students to be effective marketing leaders in landscapes that involve digital and social media initiatives and equips them to make strategic decisions in rapidly evolving and data-rich environments. Students will gain a working knowledge of the digital marketing landscape, learn to critically assess strategic digital and social media plans, and evaluate a range of approaches and techniques for measurement of digital and social media data. Core Marketing 430 is a pre-requisite unless otherwise approved by the Professor.

Prerequisites:
Full-Time: (DECS-431-0 OR DECS-440-0) AND MKTG-430-0
E&W: (DECS-431-0 OR DECS-440-0) AND (MKTG-430-0 OR MKTG-440-0)

Download Schedule Information

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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2020-2021 Winter 2021 10 Weeks MKTG-479-0 Critical Thinking in Digital and Social Media Marketing 91 1 Humphreys, Ashlee Amanda Thu 6:00 PM - 9:00 PM Chicago N/A (Room TBA) N
2020-2021 Spring 2021 10 Weeks MKTG-479-0 Critical Thinking in Digital and Social Media Marketing 41 1 Cutler, Jennifer Mon 03/30/2021-05/24/2021 6:30 PM - 9:30 PM
Fri 04/02/2021 6:30 PM - 9:30 PM
Fri 05/21/2021 6:30 PM - 9:30 PM
Evanston N/A (Room TBA) N Please check syllabus. Learning Modalities: Entirely remote with real-time scheduled meetings. Option to attend via Zoom from a classroom in the Global Hub with other classmates (Professor will be teaching remotely). A sign-up e-form for the “Zoom Together” option will be sent to enrolled students around mid-March.
2020-2021 Spring 2021 10 Weeks MKTG-479-0 Critical Thinking in Digital and Social Media Marketing 41ZT 1 Cutler, Jennifer Mon 03/30/2021-05/24/2021 6:30 PM - 9:30 PM
Fri 04/02/2021 6:30 PM - 9:30 PM
Fri 05/21/2021 6:30 PM - 9:30 PM
Evanston Global Hub (L110) N
2020-2021 Spring 2021 10 Weeks MKTG-479-0 Critical Thinking in Digital and Social Media Marketing 42 1 Cutler, Jennifer Tue 1:30 PM - 4:30 PM Evanston N/A (Room TBA) N
2021-2022 Winter 2022 10 Weeks MKTG-479-0 Critical Thinking in Digital and Social Media Marketing 41 1 Humphreys, Ashlee Amanda Mon 6:30 PM - 9:30 PM Evanston TBD (Room TBA) Y
2021-2022 Spring 2022 10 Weeks MKTG-479-0 Critical Thinking in Digital and Social Media Marketing 41 1 Cutler, Jennifer Tue 8:30 AM - 11:30 AM Evanston TBD (Room TBA) Y
2021-2022 Spring 2022 10 Weeks MKTG-479-0 Critical Thinking in Digital and Social Media Marketing 42 1 Cutler, Jennifer Tue 1:30 PM - 4:30 PM Evanston TBD (Room TBA) Y
2021-2022 Spring 2022 10 Weeks MKTG-479-0 Critical Thinking in Digital and Social Media Marketing 81 1 Cutler, Jennifer Mon 6:00 PM - 9:00 PM Chicago TBD (Room TBA) Y