This new version of 462 will focus on the initial stages of idea generation, team formation and testing key assumptions of a business idea. Through this ‘launchpad’ course students will determine if their ideas are unique, relevant, profitable, and sustainable. At the end of the course, If students have a credible business concept they will be encouraged to enroll in the NUvention courses or Kellogg mentorship programs in subsequent quarters. Students enrolling in 462 do not need a team or a fully developed business idea. Grading will be on an individual basis.
Content of the course will focus on the ‘discovery’ process, often referred to as Stage Zero in the innovation process. This is perhaps the most important moment in the life of a business. Get the idea right and your primary challenge will be how to scale your business. Get the idea wrong and scaling your business will be the least of your worries. This course is designed to help you identify opportunities and then improve the quality of your ideas. You will learn how to identify problems worth solving, test your assumptions about possible solutions, adjust your initial hypothesis based on market feedback, and ultimately accelerate the time between inspiration, execution, operations, and growth.
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