Course Catalog and Schedule



Entrepreneurial Selling: Skills and Strategies (ENTR-902-B)
0.50 Credit
TCE BidStats

Description:

This course counts toward the following majors: Entrepreneurship & Innovation

Now known as KIEI-902-A

This course will introduce you to the basics of selling and how you can use entrepreneurial techniques to make a difference in the success of your idea or inspire growth in your company. The class will focus on the fundamentals of sales and review the relationship of customer need identification and the reasons people buy. The course will help you develop your “entrepreneurial asking” skills to persuade your customers and business associates that your idea or solution will make the difference. You will master the six steps of selling as outlined in Ron Willingham’s book, Integrity Selling for the 21st Century. The system will be supplemented with lectures, excerpts from Howard Schultz’s Pour Your heart Into it: How Starbuck’s Built a Company, One Cup At A Time, case studies, and examples of “entrepreneurial selling” from the professor’s experience at U.S. Robotics and other ventures.

Prerequisites:
None

There are no sections matching your search criteria. Please search again with different criteria or contact the Kellogg School registrar for more information.