This course considers the objectives and strategies of international business in the context of global competition. It equips managers with a comprehensive framework to formulate strategies in the global marketplace. While accessible to students who have not yet taken Microeconomic Analysis, this course emphasizes economic analysis of the forces driving international business. The course covers competitive advantage, competitive strategies, alternative modes of market entry, including import and export through intermediaries, contracting with suppliers and distributors, and foreign direct investment (FDI). Case studies are used throughout to illustrate the basic principles of multinational business management and strategy.
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