Course Catalog and Schedule



Pricing Strategies (MECN-446-0)
1.00 Credit
TCE BidStats

Description:
This course provides students with a comprehensive framework for formulating and implementing pricing strategies. Techniques that take account of the often imprecise and uncertain information to which management has access are used to analyze the influence of costs, demand and competition on the pricing decision. Also discussed are research methods that can complement managerial judgment and the importance of maintaining consistency with other elements of the marketing mix. Special attention is devoted to the design of pricing schemes that segment the market, such as peak-load pricing, product bundling and nonlinear pricing. The course also studies vertical pricing problems (transfer pricing, pricing and distribution), legal constraints on pricing and industrial pricing (bidding). Actual pricing schemes in various industries and selected cases are used for illustrative and analytical purposes.

Prerequisites:
All Students: ( MKTG-430-0 OR MKTG-440-0 ) AND MECN-430-0 AND ( DECS-434-0 OR DECS-431-0 OR DECS-437-0 OR DECS-445-0 OR DECS-439-B OR DECS-440-0 )

Download Schedule Information
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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2014-2015 Spring 2015 10 Weeks MECN-446-0 Pricing Strategies 61 1 Schummer, James Mon/Thu 10:30 AM - 12:00 PM Evanston Jacobs (G03) N Multiple times available 6/6/2015 – 6/9/2015. Registration open 4/24-5/25.
2014-2015 Spring 2015 10 Weeks MECN-446-0 Pricing Strategies 62 1 Schummer, James Mon/Thu 1:30 PM - 3:00 PM Evanston Jacobs (G45) N Multiple times available 6/6/2015 – 6/9/2015. Registration open 4/24-5/25.
2015-2016 Fall 2015 10 Weeks MECN-446-0 Pricing Strategies 61 1 Schummer, James Mon/Thu 1:30 PM - 3:00 PM Evanston Jacobs (G36) N
2015-2016 Fall 2015 10 Weeks MECN-446-0 Pricing Strategies 62 1 Schummer, James Mon/Thu 3:30 PM - 5:00 PM Evanston Jacobs (G36) N
2015-2016 Spring 2016 10 Weeks MECN-446-0 Pricing Strategies 61 1 Dale, Donald Mon/Thu 10:30 AM - 12:00 PM Evanston TBD (Room TBA) N