Course Catalog and Schedule

Pricing Strategies (MECN-446-0)
1.00 Credit
TCE BidStats

This course provides students with a comprehensive framework for formulating and implementing pricing strategies. Techniques that take account of the often imprecise and uncertain information to which management has access are used to analyze the influence of costs, demand and competition on the pricing decision. Also discussed are research methods that can complement managerial judgment and the importance of maintaining consistency with other elements of the marketing mix. Special attention is devoted to the design of pricing schemes that segment the market, such as peak-load pricing, product bundling and nonlinear pricing. The course also studies vertical pricing problems (transfer pricing, pricing and distribution), legal constraints on pricing and industrial pricing (bidding). Actual pricing schemes in various industries and selected cases are used for illustrative and analytical purposes.

Full-Time: (DECS-434-0 OR DECS-431-0 OR DECS-437-0 OR DECS-439-0 OR DECS-439-B OR DECS-440-0 OR DECS-445-0 OR DECSM-431-0) AND MECN-430-0 AND (MKTG-430-0 OR MKTG-440-0 OR MKTGM-430-0)
E&W: (DECS-434-0 OR DECS-431-0 OR DECS-437-0 OR DECS-439-B OR DECS-440-0 OR DECS-445-0) AND MECN-430-0 AND (MKTG-430-0 OR MKTG-440-0)

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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2017-2018 Fall 2017 10 Weeks MECN-446-0 Pricing Strategies 70 1 Dale, Donald Fri 6:00 PM - 9:00 PM Chicago Wieboldt (347) N
2017-2018 Spring 2018 10 Weeks MECN-446-0 Pricing Strategies 61 1 Dale, Donald Mon/Thu 8:30 AM - 10:00 AM Evanston Global Hub (1120) N In-person, proctored exam. Multiple times available June 8 - 12. Registration required.