Course Catalog and Schedule



Marketing Research and Analytics (MKTG-450-0)
1.00 Credit
TCE BidStats

Description:
The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection and data analysis to yield the most valuable information. The course also examines the proper use of statistical applications as well as qualitative methods, with an emphasis on the interpretation and use of results.

Prerequisites:
Prerequisites:
Full-Time: (DECS-434-0 OR DECS-431-0 OR DECS-437-0 OR DECS-439-0 OR DECS-440-0 OR DECS-445-0 OR DECSM-431-0) AND (MKTG-430-0 OR MKTG-440-0 OR MKTGM-430-0)
Part-Time: (DECS-434-0 OR DECS-431-0 OR DECS-437-0 OR DECS-440-0 OR DECS-445-0) AND (MKTG-430-0 OR MKTG-440-0)

Download Schedule Information
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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2015-2016 Fall 2015 10 Weeks MKTG-450-0 Marketing Research and Analytics 61 1 Maimaran, Michal Mon/Thu 1:30 PM - 3:00 PM Evanston Jacobs (160) N Confirm final deliverable with professor and syllabus.
2015-2016 Fall 2015 10 Weeks MKTG-450-0 Marketing Research and Analytics 62 1 Maimaran, Michal Mon/Thu 3:30 PM - 5:00 PM Evanston Jacobs (160) N Confirm final deliverable with professor and syllabus.
2015-2016 Fall 2015 10 Weeks MKTG-450-0 Marketing Research and Analytics 71 1 Maimaran, Michal Wed 6:00 PM - 9:00 PM Chicago Wieboldt (307) N
2015-2016 Winter 2016 10 Weeks MKTG-450-0 Marketing Research and Analytics 61 1 Touré-Tillery, Rima Mon/Thu 10:30 AM - 12:00 PM Evanston Jacobs (G44) Y Confirm final deliverable with professor and syllabus.
2015-2016 Winter 2016 10 Weeks MKTG-450-0 Marketing Research and Analytics 62 1 Bockenholt, Ulf Tue/Fri 10:30 AM - 12:00 PM Evanston Jacobs (G03) Y Confirm final deliverable with professor and syllabus.
2015-2016 Winter 2016 10 Weeks MKTG-450-0 Marketing Research and Analytics 71 1 Bockenholt, Ulf Tue 6:00 PM - 9:00 PM Chicago Wieboldt (247) Y Confirm final deliverable with professor and syllabus.
2015-2016 Spring 2016 10 Weeks MKTG-450-0 Marketing Research and Analytics 61 1 McShane, Blake Tue/Fri 8:30 AM - 10:00 AM Evanston TBD (Room TBA) Y
2015-2016 Spring 2016 10 Weeks MKTG-450-0 Marketing Research and Analytics 62 1 McShane, Blake Tue/Fri 10:30 AM - 12:00 PM Evanston TBD (Room TBA) Y
2015-2016 Spring 2016 10 Weeks MKTG-450-0 Marketing Research and Analytics 63 1 Touré-Tillery, Rima Tue/Fri 1:30 PM - 3:00 PM Evanston TBD (Room TBA) Y
2015-2016 Spring 2016 10 Weeks MKTG-450-0 Marketing Research and Analytics 64 1 Touré-Tillery, Rima Wed 6:00 PM - 9:00 PM Evanston TBD (Room TBA) Y
2015-2016 Summer 2016 10 Weeks MKTG-450-0 Marketing Research and Analytics 71 1 Maoz, Eyal Wed 6:00 PM - 9:00 PM Chicago TBD (Room TBA) N
2015-2016 Summer 2016 10 Weeks MKTG-450-0 Marketing Research and Analytics 76 1 Maoz, Eyal Sat 1:30 PM - 4:30 PM Chicago TBD (Room TBA) N