Course Catalog and Schedule



Marketing Research and Analytics (MKTG-450-0)
1.00 Credit
TCE BidStats

Description:
The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection and data analysis to yield the most valuable information. The course also examines the proper use of statistical applications as well as qualitative methods, with an emphasis on the interpretation and use of results.

Prerequisites:
Full-Time: (DECS-434-0 OR DECS-431-0 OR DECS-437-0 OR DECS-439-0 OR DECS-440-0 OR DECS-445-0 OR DECSM-431-0) AND (MKTG-430-0 OR MKTG-440-0 OR MKTGM-430-0)
E&W: (DECS-434-0 OR DECS-431-0 OR DECS-437-0 OR DECS-440-0 OR DECS-445-0) AND (MKTG-430-0 OR MKTG-440-0)

Download Schedule Information
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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2016-2017 Fall 2016 10 Weeks MKTG-450-0 Marketing Research and Analytics 61 1 Bockenholt, Ulf Tue/Fri 10:30 AM - 12:00 PM Evanston Jacobs (1246) Y Confirm final deliverable with professor and syllabus.
2016-2017 Fall 2016 10 Weeks MKTG-450-0 Marketing Research and Analytics 71 1 Bockenholt, Ulf Thu 6:00 PM - 9:00 PM Chicago Wieboldt (207) Y
2016-2017 Winter 2017 10 Weeks MKTG-450-0 Marketing Research and Analytics 61 1 Goldsmith, Kelly Tue/Fri 1:30 PM - 3:00 PM Evanston TBD (Room TBA) Y
2016-2017 Winter 2017 10 Weeks MKTG-450-0 Marketing Research and Analytics 62 1 Goldsmith, Kelly Tue/Fri 3:30 PM - 5:00 PM Evanston TBD (Room TBA) Y
2016-2017 Spring 2017 10 Weeks MKTG-450-0 Marketing Research and Analytics 61 1 Touré-Tillery, Rima Tue/Fri 10:30 AM - 12:00 PM Evanston TBD (Room TBA) N
2016-2017 Spring 2017 10 Weeks MKTG-450-0 Marketing Research and Analytics 62 1 Touré-Tillery, Rima Tue/Fri 1:30 PM - 3:00 PM Evanston TBD (Room TBA) N
2016-2017 Spring 2017 10 Weeks MKTG-450-0 Marketing Research and Analytics 71 1 Touré-Tillery, Rima Wed 6:00 PM - 9:00 PM Chicago TBD (Room TBA) N
2016-2017 Summer 2017 10 Weeks MKTG-450-0 Marketing Research and Analytics 76 1 Maoz, Eyal Sat 1:30 PM - 4:30 PM Chicago TBD (Room TBA) N