Course Catalog and Schedule



Marketing Research (MKTG-450-0)
1.00 Credit
TCE BidStats

Description:

This course counts toward the following majors: Managerial Analytics, Marketing, Marketing Management

The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection and data analysis to yield the most valuable information. The course also examines the proper use of statistical applications as well as qualitative methods, with an emphasis on the interpretation and use of results.

Prerequisites:
All Students: ( MKTG-430-0 OR MKTG-440-0 ) AND ( DECS-434-0 OR DECS-431-0 OR DECS-437-0 OR DECS-445-0 OR DECS-439-B OR IEMS-490-0 OR DECS-440-0 )

Download Schedule Information

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Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2014-2015 Fall 2014 MKTG-450-0 Marketing Research 61 1 Goldsmith, Kelly Mon/Thu 01:30 PM - 03:00 PM Evanston Jacobs (1246) Y Check syllabus and confirm final deliverable with professor.
2014-2015 Fall 2014 MKTG-450-0 Marketing Research 62 1 Goldsmith, Kelly Mon/Thu 03:30 PM - 05:00 PM Evanston Jacobs (1246) Y Check syllabus and confirm final deliverable with professor.
2014-2015 Fall 2014 MKTG-450-0 Marketing Research 71 1 Lee, Angela Y. Wed 06:00 PM - 09:00 PM Chicago Wieboldt (105) Y
2014-2015 Winter 2015 MKTG-450-0 Marketing Research 61 1 Bockenholt, Ulf Tue/Fri 08:30 AM - 10:00 AM Evanston Jacobs (G36) Y Check syllabus and confirm final deliverable with professor.
2014-2015 Winter 2015 MKTG-450-0 Marketing Research 62 1 Bockenholt, Ulf Tue/Fri 10:30 AM - 12:00 PM Evanston Jacobs (G36) Y Check syllabus and confirm final deliverable with professor.
2014-2015 Winter 2015 MKTG-450-0 Marketing Research 71 1 Lee, Angela Y. Tue 06:00 PM - 09:00 PM Chicago Wieboldt (305) Y
2014-2015 Spring 2015 MKTG-450-0 Marketing Research 61 1 Maimaran, Michal Tue/Fri 08:30 AM - 10:00 AM Evanston Jacobs (101) Y
2014-2015 Spring 2015 MKTG-450-0 Marketing Research 62 1 Maimaran, Michal Tue/Fri 10:30 AM - 12:00 PM Evanston Jacobs (101) Y
2014-2015 Spring 2015 MKTG-450-0 Marketing Research 63 1 Maimaran, Michal Tue/Fri 01:30 PM - 03:00 PM Evanston Jacobs (276) Y
2014-2015 Spring 2015 MKTG-450-0 Marketing Research 71 1 McShane, Blake Wed 06:00 PM - 09:00 PM Chicago Wieboldt (109) Y
2014-2015 Spring 2015 MKTG-450-0 Marketing Research 81 1 McShane, Blake Tue 06:30 PM - 09:30 PM Evanston Jacobs (276) Y
2014-2015 Summer 2015 MKTG-450-0 Marketing Research 71 1 Maoz, Eyal Wed 06:00 PM - 09:00 PM Chicago Wieboldt (TBD) Y
2014-2015 Summer 2015 MKTG-450-0 Marketing Research 76 1 Maoz, Eyal Sat 01:30 PM - 03:30 PM Chicago Wieboldt (TBD) Y