Course Catalog and Schedule



Marketing Research and Analytics (MKTG-450-0)
1.00 Credit
TCE BidStats

Description:
The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection and data analysis to yield the most valuable information. The course also examines the proper use of statistical applications as well as qualitative methods, with an emphasis on the interpretation and use of results.

Prerequisites:
Full-Time: (DECS-434-0 OR DECS-431-0 OR DECS-437-0 OR DECS-439-0 OR DECS-440-0 OR DECS-445-0 OR DECSM-431-0) AND (MKTG-430-0 OR MKTG-440-0 OR MKTGM-430-0)
E&W: (DECS-434-0 OR DECS-431-0 OR DECS-437-0 OR DECS-440-0 OR DECS-445-0) AND (MKTG-430-0 OR MKTG-440-0)

Download Schedule Information
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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2017-2018 Fall 2017 10 Weeks MKTG-450-0 Marketing Research and Analytics 70 1 Maimaran, Michal Tue 6:00 PM - 9:00 PM Chicago Wieboldt (207) N
2017-2018 Winter 2018 10 Weeks MKTG-450-0 Marketing Research and Analytics 61 1 Touré-Tillery, Rima Mon/Thu 1:30 PM - 3:00 PM Evanston Global Hub (L070) N Confirm final deliverables with professor and syllabus.
2017-2018 Winter 2018 10 Weeks MKTG-450-0 Marketing Research and Analytics 62 1 Touré-Tillery, Rima Mon/Thu 3:30 PM - 5:00 PM Evanston Global Hub (L070) N Confirm final deliverables with professor and syllabus.
2017-2018 Spring 2018 10 Weeks MKTG-450-0 Marketing Research and Analytics 61 1 Bockenholt, Ulf Tue/Fri 1:30 PM - 3:00 PM Evanston TBD (Room TBA) N
2017-2018 Spring 2018 10 Weeks MKTG-450-0 Marketing Research and Analytics 62 1 Dong, Ping Mon/Thu 1:30 PM - 3:00 PM Evanston TBD (Room TBA) N
2017-2018 Spring 2018 10 Weeks MKTG-450-0 Marketing Research and Analytics 70 1 Bockenholt, Ulf Tue 6:00 PM - 9:00 PM Chicago TBD (Room TBA) N
2017-2018 Summer 2018 10 Weeks MKTG-450-0 Marketing Research and Analytics 76 1 Maoz, Eyal Sat 1:30 PM - 4:30 PM Chicago TBD (Room TBA) N