Omnichannel Experience Strategy (MKTG-451-0)
1.00 Credit
TCE BidStats

Description:
In a world saturated with new commerce options, consumers and business buyers are radically changing their expectations and behaviors across the entire cycle of learning, shopping, buying, and using products and services. How does a modern business manage its brands across the vast array of new channel models, from brick and mortar showroom stores to e-commerce sites to experiential pop-ups and apps? In this course, students will learn how to structure and manage networks of partners into cohesive, brand-enhancing omnichannel ecosystems that reach end-customers any place and any time, whether through social commerce channels, mobile devices, in-person store environments, platform apps, or product story, photo and video sharing sites. Like the fast-evolving business models we will be studying, this class is both strategic and practical, and most of the situations we will analyze are from real-world developments and managerial problems. The course takes a senior leadership perspective, offering frameworks and analytical tools for effectively moving an organization outside the comfort zone of legacy beliefs and relationships, and into the new omnichannel world.

Prerequisites:
Full-Time: (MKTG-430-0 OR MKTGM-430-0)
E&W: (MKTG-430-0 OR MKTG-440-0)

Download Schedule Information

Command item
  
Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2020-2021 Spring 2021 10 Weeks MKTG-451-0 Omnichannel Experience Strategy 31 1 Lecinski, James Edward Mon/Thu 03/30/2021-05/27/2021 8:15 AM - 9:45 AM
Wed 04/07/2021 8:15 AM - 9:45 AM
Wed 05/19/2021 8:15 AM - 9:45 AM
Thu 06/03/2021 8:15 AM - 9:45 AM
Evanston N/A (Room TBA) N
2020-2021 Spring 2021 10 Weeks MKTG-451-0 Omnichannel Experience Strategy 81 1 Lecinski, James Edward Wed 6:00 PM - 9:00 PM Chicago N/A (Room TBA) N
2020-2021 Summer 2021 10 Weeks MKTG-451-0 Omnichannel Experience Strategy 81 1 Lecinski, James Edward Thu 6:00 PM - 9:00 PM Chicago N/A (Room TBA) N
2021-2022 Fall 2021 10 Weeks MKTG-451-0 Omnichannel Experience Strategy 81 1 Lecinski, James Edward Mon 6:00 PM - 9:00 PM Chicago TBD (Room TBA) Y
2021-2022 Spring 2022 10 Weeks MKTG-451-0 Omnichannel Experience Strategy 31 1 Lecinski, James Edward Mon/Thu 8:30 AM - 10:00 AM Evanston TBD (Room TBA) Y
2021-2022 Spring 2022 10 Weeks MKTG-451-0 Omnichannel Experience Strategy 32 1 Lecinski, James Edward Mon/Thu 10:30 AM - 12:00 PM Evanston TBD (Room TBA) Y