Course Catalog and Schedule

Marketing Channel Strategies (MKTG-451-0)
1.00 Credit
TCE BidStats

Marketing channels are analyzed as systems of interrelated and interdependent organizations engaged in making goods and services available for consumption by industrial, institutional and household consumers. This course emphasizes the means by which effective and efficient distribution networks (comprising manufacturers, wholesalers, retailers, transportation firms and other actors in the distribution process) can be constructed. Particular attention is given to examining the behavioral dimensions of channel relations, the roles of channel members, their use of power, the conflicts that arise among them and their communication procedures. Government and other constraints on channel activities are also examined. Cases are used for illustrative and analytical purposes.

Full-Time: (MKTG-430-0 OR MKTG-440-0 OR MKTGM-430-0)
Part-Time: (MKTG-430-0 OR MKTG-440-0)

Download Schedule Information
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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2015-2016 Winter 2016 10 Weeks MKTG-451-0 Marketing Channel Strategies 81 1 Coughlan, Anne Tue 6:30 PM - 9:30 PM Evanston TBD (Room TBA) Y
2015-2016 Spring 2016 10 Weeks MKTG-451-0 Marketing Channel Strategies 81 1 Kolsky, Richard I. Mon 6:30 PM - 9:30 PM Evanston TBD (Room TBA) N