Course Catalog and Schedule



Media and Integrated Marketing (formerly MEDM-431) (MKTG-455-0)
1.00 Credit
TCE BidStats

Description:

This course counts toward the following majors: Marketing, Marketing Management, Media Management.

This course deals with marketing products that have information and/or entertainment content. The products are of the sort offered by media companies and may be delivered via print, television, radio, film, Internet, direct mail, or live-event channels. The course focuses on a fully integrated approach to the marketing management of these products and is designed for students with an interest in the management of large media companies and/or in further exploring the media side of marketing communications. Prerequisite: For Media Management majors only: MEDM-432

Prerequisites:
None

Download Schedule Information

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Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2013-2014 Spring 2014 MKTG-455-0 Media and Integrated Marketing (formerly MEDM-431) 81 1 Calder, Bobby Tue 06:30 PM - 09:30 PM Evanston Jacobs (101) N