Course Catalog and Schedule



Consumer Insight for Brand Strategy (MKTG-458-0)
1.00 Credit
TCE BidStats

Description:
This course covers the field of consumer psychology and provides a systematic framework for analyzing consumer behavior from the standpoint of the marketer. The focus is on generating consumer insights as a necessary basis for developing marketing strategies, as well as for improving marketing mix decisions. The psychological concepts we cover enable marketers to make better use of market research. The course is directed at students preparing for brand/product management, business development, or consulting positions.

Prerequisites:
All Students: MKTG-430-0 OR MKTG-440-0

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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2014-2015 Fall 2014 10 Weeks MKTG-458-0 Consumer Insight for Brand Strategy 81 1 Roese, Neal Wed 6:30 PM - 9:30 PM Evanston Jacobs (G05) N Check syllabus and confirm final deliverable with professor.
2014-2015 Winter 2015 10 Weeks MKTG-458-0 Consumer Insight for Brand Strategy 71 1 Brendl, C. Miguel Thu 6:00 PM - 9:00 PM Chicago Wieboldt (307) Y
2014-2015 Winter 2015 10 Weeks MKTG-458-0 Consumer Insight for Brand Strategy 76 1 Brendl, C. Miguel Sat 9:00 AM - 12:00 PM Chicago Wieboldt (307) Y
2014-2015 Winter 2015 10 Weeks MKTG-458-0 Consumer Insight for Brand Strategy 81 1 Roese, Neal Wed 6:30 PM - 9:30 PM Evanston Jacobs (276) Y Check syllabus and confirm final deliverable with professor.
2014-2015 Summer 2015 10 Weeks MKTG-458-0 Consumer Insight for Brand Strategy 71 1 Calder, Bobby Mon 6:00 PM - 9:00 PM Chicago Wieboldt (307) N
2015-2016 Winter 2016 10 Weeks MKTG-458-0 Consumer Insight for Brand Strategy 76 1 Brendl, C. Miguel Sat 9:00 AM - 12:00 PM Chicago TBD (Room TBA) N