Course Catalog and Schedule

Consumer Insight for Brand Strategy (MKTG-458-0)
1.00 Credit
TCE BidStats

This course covers the field of consumer psychology and provides a systematic framework for analyzing consumer behavior from the standpoint of the marketer. The focus is on generating consumer insights as a necessary basis for developing marketing strategies, as well as for improving marketing mix decisions. The psychological concepts we cover enable marketers to make better use of market research. The course is directed at students preparing for brand/product management, business development, or consulting positions.

Full-Time: (MKTG-430-0 OR MKTG-440-0 OR MKTGM-430-0)
E&W: (MKTG-430-0 OR MKTG-440-0)

Download Schedule Information
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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2016-2017 Summer 2017 10 Weeks MKTG-458-0 Consumer Insight for Brand Strategy 70 1 Calder, Bobby Mon 6:00 PM - 9:00 PM Chicago Wieboldt (350) N