Course Catalog and Schedule
Consumer Insight for Brand Strategy (MKTG-458-0)
This course covers the field of consumer psychology and provides a systematic framework for analyzing consumer behavior from the standpoint of the marketer. The focus is on generating consumer insights as a necessary basis for developing marketing strategies, as well as for improving marketing mix decisions. The psychological concepts we cover enable marketers to make better use of market research. The course is directed at students preparing for brand/product management, business development, or consulting positions.
(MKTG-430-0 OR MKTG-440-0 OR MKTGM-430-0)
(MKTG-430-0 OR MKTG-440-0)
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Consumer Insight for Brand Strategy
Mon 6:00 PM - 9:00 PM
TBD (Room TBA)
Kellogg School of Management
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