Course Catalog and Schedule



Consumer Insight for Brand Strategy (MKTG-458-0)
1.00 Credit
TCE BidStats

Description:

This course counts toward the following majors: Marketing, Marketing Management

This course covers the field of consumer psychology and provides a systematic framework for analyzing consumer behavior from the standpoint of the marketer. The focus is on generating consumer insights as a necessary basis for developing marketing strategies, as well as for improving marketing mix decisions. The psychological concepts we cover enable marketers to make better use of market research. The course is directed at students preparing for brand/product management, business development, or consulting positions.

Prerequisites:
All Students: MKTG-430-0

Download Schedule Information

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Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2013-2014 Fall 2013 MKTG-458-0 Consumer Insight for Brand Strategy 31 1 Brendl, C. Miguel Thu 06:00 PM - 09:00 PM Chicago Wieboldt (107) Y
2013-2014 Spring 2014 MKTG-458-0 Consumer Insight for Brand Strategy 71 1 Roese, Neal Thu 06:00 PM - 09:00 PM Chicago Wieboldt (307) N
2013-2014 Summer 2014 MKTG-458-0 Consumer Insight for Brand Strategy 71 1 Calder, Bobby Mon 06:00 PM - 09:00 PM Chicago Wieboldt (TBD) N