Course Catalog and Schedule

Services Marketing and Management (MKTG-459-0)
1.00 Credit
TCE BidStats

Classic marketing topics such as pricing distribution, with an eye toward distinct needs of services (for example, managing demand fluctuations and franchising). New issues also arise, such as empowerment of This course examines the marketing and managerial implications of the differences between goods and services. A wide variety of services are examined, such as travel, professional services, hospitals, banks, hotels, churches, sports clubs and theme parks. The course discusses many service marketing concepts, including the relationship between the service provider and customer, the real-time process experience of services, customer satisfaction and service quality. employees in the customer service arena, and relationship management in professional and business services.


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