This course examines the marketing and managerial implications of the differences between goods and services. A wide variety of services are examined, such as travel, professional services, hospitals, banks, hotels, churches, sports clubs and theme parks. The course discusses many service marketing concepts, including the relationship between the service provider and customer, the real-time process experience of services, customer satisfaction and service quality.
There are no sections matching your search criteria. Please search again with different criteria or contact the Kellogg School registrar for more information.