Course Catalog and Schedule



Retail Analytics (MKTG-462-0)
1.00 Credit
TCE BidStats

Description:
This course was formerly titled, Retail Analytics, Pricing and Promotion Why is a dress priced at $39 rather than $40? How does a "Sale" sign change customer behavior? Does it matter what other customers pay for an item? Can price changes antagonize customers and reduce demand? How has the Internet changed customer price sensitivity? Are retail loyalty programs effective? How has expansion of retail stores, factory stores and the Internet changed customer behavior? This course seeks to answer these types of questions. Approximately two-thirds of the course covers topics in sales promotion and pricing; the remainder focuses on emerging issues in retailing, such as retail loyalty programs, category management and multi-channel consumer behavior. This empirical, data-driven course provides an integrated framework for studying consumer behavior, which we then take to data. Most of the data is from real-world managerial problems, and students will often study data from field experiments to gain a deeper understanding of consumer and firm behavior. Students will learn how to make informed pricing and retailing decisions using data.

Prerequisites:
Full-Time: (MKTG-430-0 OR MKTG-440-0 OR MKTGM-430-0)
Part-Time: (MKTG-430-0 OR MKTG-440-0)

Download Schedule Information
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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2015-2016 Winter 2016 10 Weeks MKTG-462-0 Retail Analytics 61 1 Anderson, Eric T. Mon/Thu 1:30 PM - 3:00 PM Evanston Jacobs (276) N Confirm final deliverable with professor and syllabus.
2015-2016 Winter 2016 10 Weeks MKTG-462-0 Retail Analytics 62 1 Anderson, Eric T. Mon/Thu 3:30 PM - 5:00 PM Evanston Jacobs (276) N Confirm final deliverable with professor and syllabus.
2015-2016 Spring 2016 10 Weeks MKTG-462-0 Retail Analytics 61 1 Gordon, Brett Mon/Thu 10:30 AM - 12:00 PM Evanston Jacobs (101) N Confirm final deliverable with professor and syllabus.
2016-2017 Fall 2016 10 Weeks MKTG-462-0 Retail Analytics 76 1 Anderson, Eric T. Sat 9:00 AM - 12:00 PM Chicago TBD (Room TBA) N
2016-2017 Fall 2016 10 Weeks MKTG-462-0 Retail Analytics 80 1 Anderson, Eric T. Fri 1:30 PM - 4:30 PM Evanston TBD (Room TBA) N
2016-2017 Winter 2017 10 Weeks MKTG-462-0 Retail Analytics 61 1
Tuchman, Anna Elizabeth
TCE BidStats
Tuchman, Anna Elizabeth Tue/Fri 1:30 PM - 3:00 PM Evanston TBD (Room TBA) N
2016-2017 Spring 2017 10 Weeks MKTG-462-0 Retail Analytics 61 1 Gordon, Brett Mon/Thu 10:30 AM - 12:00 PM Evanston TBD (Room TBA) N
2016-2017 Spring 2017 10 Weeks MKTG-462-0 Retail Analytics 62 1 Gordon, Brett Mon/Thu 3:30 PM - 5:00 PM Evanston TBD (Room TBA) N