Retail Analytics and Pricing (MKTG-462-0)
1.00 Credit
TCE BidStats

Description:
This course will teach you how to use analytics and data to address decisions faced by retailers and manufacturers. Pricing and promotion decisions are emphasized, with additional coverage on topics such as private labels, product assortment, trade funding, shopper marketing, and more. The course is organized around a hierarchy of topics. We spend roughly one week understanding pricing and promoting to an individual customer. This analysis provides the foundation as we move to more aggregate decisions, such as setting regular and promoted prices at the product level, managing category pricing, and understanding the drivers of store traffic. As we progress through this hierarchy of decisions, we illustrate how different types of data can---or can't---be used to answer managerial questions. A key part of the class is understanding the limitations of different types of data and how better planning can both simplify the analytics and increase your confidence in the findings. This class is very practical and hands-on. Most of the data we analyze is from real-world managerial problems, through collaborations with leading retailers and consulting firms who have brought problem-driven challenges to the classroom. Weekly homework assignments, both individual and group, are paired with in-class cases. There is no final exam.

Prerequisites:
Full-Time: (MKTG-430-0 OR MKTGM-430-0)
E&W: (MKTG-430-0 OR MKTG-440-0)

Download Schedule Information

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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2020-2021 Fall 2020 10 Weeks MKTG-462-0 Retail Analytics and Pricing 31HR 1 Anderson, Eric T. Fri 09/19/2020-11/21/2020 8:15 AM - 11:15 AM, Global Hub (1130)
Fri 11/29/2020-12/04/2020 8:15 AM - 11:15 AM, N/A (Room TBA)
Evanston Multiple (see Times) N Please check syllabus. Learning Modalities: Hybrid In-Person/Rotation
2020-2021 Fall 2020 10 Weeks MKTG-462-0 Retail Analytics and Pricing 31HV 1 Anderson, Eric T. Fri 09/19/2020-11/21/2020 8:15 AM - 11:15 AM
Fri 11/29/2020-12/04/2020 8:15 AM - 11:15 AM
Evanston N/A (Room TBA) N Remote. Learning Modalities: Hybrid Remote/Synchronous
2020-2021 Fall 2020 10 Weeks MKTG-462-0 Retail Analytics and Pricing 81HV 1 Anderson, Eric T. Sat 9:00 AM - 12:00 PM Chicago TBD (Room TBA) N Remote. Learning Modalities: Hybrid Remote/Synchronous
2020-2021 Winter 2021 10 Weeks MKTG-462-0 Retail Analytics and Pricing 31 1 Tuchman, Anna Elizabeth Tue/Fri 10:30 AM - 12:00 PM Evanston TBD (Room TBA) N
2020-2021 Winter 2021 10 Weeks MKTG-462-0 Retail Analytics and Pricing 32 1 Tuchman, Anna Elizabeth Tue/Fri 1:30 PM - 3:00 PM Evanston TBD (Room TBA) N
2020-2021 Spring 2021 10 Weeks MKTG-462-0 Retail Analytics and Pricing 31 1 Gordon, Brett Mon/Thu 03/30/2021-05/27/2021 8:15 AM - 9:45 AM
Wed 04/07/2021 8:15 AM - 9:45 AM
Wed 05/19/2021 8:15 AM - 9:45 AM
Thu 06/03/2021 8:15 AM - 9:45 AM
Evanston N/A (Room TBA) N Please check syllabus. Learning Modalities: Entirely remote with real-time scheduled meetings. Option to attend via Zoom from a classroom in the Global Hub with other classmates (Professor will be teaching remotely). A sign-up e-form for the “Zoom Together” option will be sent to enrolled students around mid-March.
2020-2021 Spring 2021 10 Weeks MKTG-462-0 Retail Analytics and Pricing 31ZT 1 Gordon, Brett Mon/Thu 03/30/2021-05/27/2021 8:15 AM - 9:45 AM
Wed 04/07/2021 8:15 AM - 9:45 AM
Wed 05/19/2021 8:15 AM - 9:45 AM
Thu 06/03/2021 8:15 AM - 9:45 AM
Evanston Global Hub (1130) N
2020-2021 Spring 2021 10 Weeks MKTG-462-0 Retail Analytics and Pricing 32 1 Gordon, Brett Mon/Thu 03/30/2021-05/27/2021 10:30 AM - 12:00 PM
Wed 04/07/2021 10:30 AM - 12:00 PM
Wed 05/19/2021 10:30 AM - 12:00 PM
Thu 06/03/2021 10:30 AM - 12:00 PM
Evanston N/A (Room TBA) N Please check syllabus. Learning Modalities: Entirely remote with real-time scheduled meetings. Option to attend via Zoom from a classroom in the Global Hub with other classmates (Professor will be teaching remotely). A sign-up e-form for the “Zoom Together” option will be sent to enrolled students around mid-March.
2020-2021 Spring 2021 10 Weeks MKTG-462-0 Retail Analytics and Pricing 32ZT 1 Gordon, Brett Mon/Thu 03/30/2021-05/27/2021 10:30 AM - 12:00 PM
Wed 04/07/2021 10:30 AM - 12:00 PM
Wed 05/19/2021 10:30 AM - 12:00 PM
Thu 06/03/2021 10:30 AM - 12:00 PM
Evanston Global Hub (1130) N
2020-2021 Spring 2021 10 Weeks MKTG-462-0 Retail Analytics and Pricing 81 1 Gordon, Brett Thu 6:00 PM - 9:00 PM Chicago N/A (Room TBA) N
2021-2022 Fall 2021 10 Weeks MKTG-462-0 Retail Analytics and Pricing 41 1 Gordon, Brett Tue 1:30 PM - 4:30 PM Evanston TBD (Room TBA) N
2021-2022 Fall 2021 10 Weeks MKTG-462-0 Retail Analytics and Pricing 42 1 Gordon, Brett Tue 8:30 AM - 11:30 AM Evanston TBD (Room TBA) N
2021-2022 Winter 2022 10 Weeks MKTG-462-0 Retail Analytics and Pricing 41 1 Tuchman, Anna Elizabeth Fri 8:30 AM - 11:30 AM Evanston TBD (Room TBA) N
2021-2022 Winter 2022 10 Weeks MKTG-462-0 Retail Analytics and Pricing 51 1 Tuchman, Anna Elizabeth Fri 1:30 PM - 4:30 PM Evanston TBD (Room TBA) N
2021-2022 Winter 2022 10 Weeks MKTG-462-0 Retail Analytics and Pricing 81 1 Tuchman, Anna Elizabeth Sat 9:00 AM - 12:00 PM Chicago TBD (Room TBA) N
2021-2022 Spring 2022 10 Weeks MKTG-462-0 Retail Analytics and Pricing 31 1 Gordon, Brett Tue 8:30 AM - 11:30 AM Evanston TBD (Room TBA) N
2021-2022 Spring 2022 10 Weeks MKTG-462-0 Retail Analytics and Pricing 32 1 Gordon, Brett Tue 1:30 PM - 4:30 PM Evanston TBD (Room TBA) N
2021-2022 Spring 2022 10 Weeks MKTG-462-0 Retail Analytics and Pricing 81 1 Gordon, Brett Wed 6:00 PM - 9:00 PM Chicago TBD (Room TBA) N