Course Catalog and Schedule



Retail Analytics, Pricing and Promotion (MKTG-462-0)
1.00 Credit
TCE BidStats

Description:

This course counts toward the following majors: Marketing, Marketing Management

Why is a dress priced at $39 rather than $40? How does a "Sale" sign change customer behavior? Does it matter what other customers pay for an item? Can price changes antagonize customers and reduce demand? How has the Internet changed customer price sensitivity? Are retail loyalty programs effective? How has expansion of retail stores, factory stores and the Internet changed customer behavior? This course seeks to answer these types of questions. Approximately two-thirds of the course covers topics in sales promotion and pricing; the remainder focuses on emerging issues in retailing, such as retail loyalty programs, category management and multi-channel consumer behavior. This empirical, data-driven course provides an integrated framework for studying consumer behavior, which we then take to data. Most of the data is from real-world managerial problems, and students will often study data from field experiments to gain a deeper understanding of consumer and firm behavior. Students will learn how to make informed pricing and retailing decisions using data.

Prerequisites:
All Students: MKTG-430-0

Download Schedule Information

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Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2013-2014 Fall 2013 MKTG-462-0 Pricing, Promotion and Retailer Behavior 61 1 Anderson, Eric T. Tue/Fri 10:30 AM - 12:00 PM Evanston Jacobs (276) N Monday Dec. 9, @ 8:30 - 11:30am Rm. G03, G05
2013-2014 Fall 2013 MKTG-462-0 Pricing, Promotion and Retailer Behavior 62 1 Anderson, Eric T. Tue/Fri 01:30 PM - 03:00 PM Evanston Jacobs (G03) N Monday Dec. 9, @ 8:30 - 11:30am Rm. G03, G05