Course Catalog and Schedule



Launching New Products and Services (MKTG-465-0)
1.00 Credit
TCE BidStats

Description:
Innovating new products and services (and new product and service features) is among the most complex challenges faced by managers. How can one generate potentially breakthrough new product and service concepts? Given an infinite world of possibilities, how does one decide which products and feature concepts to pursue? How does one get customer feedback for products and features that do not yet exist? What marketing strategy & tactics should one employ to convince customers to purchase products they might not yet know they want? How does one reconcile the introduction of new products with an existing product portfolio? The goal of this course is to introduce students to marketing principles and concepts that they can use to tackle these questions and to develop their own approach to innovating new products and services.

Prerequisites:
All Students: MKTG-430-0 OR MKTG-440-0

Download Schedule Information
Command item
  
Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2014-2015 Winter 2015 10 Weeks MKTG-465-0 Launching New Products and Services 76 1 DuPuis, Steven Sat 1:30 PM - 4:30 PM Chicago Wieboldt (350) Y
2014-2015 Winter 2015 10 Weeks MKTG-465-0 Launching New Products and Services 81 1 Razeghi, Andrew J. Mon 6:30 PM - 9:30 PM Evanston Jacobs (160) N Check syllabus and confirm final deliverable with professor.
2014-2015 Spring 2015 10 Weeks MKTG-465-0 Launching New Products and Services 81 1 Corse, Phillip Thu 6:30 PM - 9:30 PM Evanston Jacobs (101) Y Check syllabus and confirm final deliverable or exam with professor.
2014-2015 Summer 2015 10 Weeks MKTG-465-0 Launching New Products and Services 71 1 Corse, Phillip Thu 6:00 PM - 9:00 PM Chicago Wieboldt (247) N
2015-2016 Winter 2016 10 Weeks MKTG-465-0 Launching New Products and Services 76 1
Calpino, Barry T
TCE BidStats
Calpino, Barry T Sat 1:30 PM - 4:30 PM Chicago TBD (Room TBA) N
2015-2016 Winter 2016 10 Weeks MKTG-465-0 Launching New Products and Services 81 1
Alguindigue, Israel Elias
TCE BidStats
Alguindigue, Israel Elias Thu 6:30 PM - 9:30 PM Evanston TBD (Room TBA) N