Course Catalog and Schedule



Marketing-Led Innovation (MKTG-465-0)
1.00 Credit
TCE BidStats

Description:

This course counts toward the following majors: Entrepreneurship & Innovation, Marketing, Marketing Management

Innovating new products and services (and new product and service features) is among the most complex challenges faced by managers. How can one generate potentially breakthrough new product and service concepts? Given an infinite world of possibilities, how does one decide which products and feature concepts to pursue? How does one get customer feedback for products and features that do not yet exist? What marketing strategy & tactics should one employ to convince customers to purchase products they might not yet know they want? How does one reconcile the introduction of new products with an existing product portfolio? The goal of this course is to introduce students to marketing principles and concepts that they can use to tackle these questions and to develop their own approach to innovating new products and services.

Prerequisites:
All Students: MKTG-430-0

Download Schedule Information

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Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2013-2014 Winter 2014 MKTG-465-0 Marketing-Led Innovation 76 1 DuPuis, Steven Sat 01:30 PM - 04:30 PM Chicago Wieboldt (250) N
2013-2014 Winter 2014 MKTG-465-0 Marketing-Led Innovation 81 1 Razeghi, Andrew J. Mon 06:30 PM - 09:30 PM Evanston Jacobs (G03) N
2013-2014 Spring 2014 MKTG-465-0 Marketing-Led Innovation 31 1 Gal, David Mon 06:00 PM - 09:00 PM Chicago Wieboldt (207) Y
2013-2014 Spring 2014 MKTG-465-0 Marketing-Led Innovation 61 1 Gal, David Tue/Fri 01:30 PM - 03:00 PM Evanston Jacobs (G44) Y
2013-2014 Spring 2014 MKTG-465-0 Marketing-Led Innovation 62 1 Gal, David Tue/Fri 03:30 PM - 05:00 PM Evanston Jacobs (G44) Y
2013-2014 Summer 2014 MKTG-465-0 Marketing-Led Innovation 71 1 Corse, Phillip Tue 06:00 PM - 09:00 PM Chicago Wieboldt (TBD) N