Launching New Products and Services (MKTG-465-0)
1.00 Credit
TCE BidStats

Description:
The course deals with the challenge of launching new products and services into the market. Focusing mainly on large and established companies interested in pursuing growth, we will discuss the steps needed to bring products to market, including understanding customer needs, conducting sales forecasts, and designing a launch plan, including targeting, positioning, advertising, pricing, and distribution decisions. Class sessions will include a combination of lectures, in-class exercises, case discussions, simulations, and guest speakers. Deliverables include individual and groups assignments and a final group project.

Prerequisites:
Full-Time: (MKTG-430-0 OR MKTGM-430-0)
E&W: (MKTG-430-0 OR MKTG-440-0)

Download Schedule Information

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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2020-2021 Winter 2021 10 Weeks MKTG-465-0 Launching New Products and Services 31 1 Maimaran, Michal Thu 6:30 PM - 9:30 PM Evanston N/A (Room TBA) N
2020-2021 Winter 2021 10 Weeks MKTG-465-0 Launching New Products and Services 91 1 Maimaran, Michal Wed 6:00 PM - 9:00 PM Chicago N/A (Room TBA) N Please check syllabus. Learning Modalities: Entirely remote with real-time scheduled meetings. Option to attend via Zoom from a classroom in Wieboldt Hall with other classmates (Professor will be teaching remotely). A sign-up e-form for the “Zoom together” option will be sent to enrolled students by the end of November.
2020-2021 Winter 2021 10 Weeks MKTG-465-0 Launching New Products and Services 91ZT 1 Maimaran, Michal Wed 6:00 PM - 9:00 PM Chicago Wieboldt (247) N
2020-2021 Spring 2021 10 Weeks MKTG-465-0 Launching New Products and Services 31 1 Morozov, Ilya Tue 8:00 AM - 11:00 AM Evanston N/A (Room TBA) N
2020-2021 Spring 2021 10 Weeks MKTG-465-0 Launching New Products and Services 81 1 Morozov, Ilya Sat 1:30 PM - 4:30 PM Chicago N/A (Room TBA) N
2021-2022 Fall 2021 10 Weeks MKTG-465-0 Launching New Products and Services 81 1 Tue 6:00 PM - 9:00 PM Chicago TBD (Room TBA) N
2021-2022 Winter 2022 10 Weeks MKTG-465-0 Launching New Products and Services 31 1 Maimaran, Michal Mon/Thu 1:30 PM - 3:00 PM Evanston TBD (Room TBA) N
2021-2022 Winter 2022 10 Weeks MKTG-465-0 Launching New Products and Services 81 1 Maimaran, Michal Thu 6:00 PM - 9:00 PM Chicago TBD (Room TBA) N
2021-2022 Spring 2022 10 Weeks MKTG-465-0 Launching New Products and Services 41 1 Morozov, Ilya Fri 8:30 AM - 11:30 AM Evanston TBD (Room TBA) N
2021-2022 Spring 2022 10 Weeks MKTG-465-0 Launching New Products and Services 81 1 Morozov, Ilya Sat 1:30 PM - 4:30 PM Chicago TBD (Room TBA) N