Course Catalog and Schedule



Launching New Products and Services (MKTG-465-0)
1.00 Credit
TCE BidStats

Description:
Innovating new products and services (and new product and service features) is among the most complex challenges faced by managers. How can one generate potentially breakthrough new product and service concepts? Given an infinite world of possibilities, how does one decide which products and feature concepts to pursue? How does one get customer feedback for products and features that do not yet exist? What marketing strategy & tactics should one employ to convince customers to purchase products they might not yet know they want? How does one reconcile the introduction of new products with an existing product portfolio? The goal of this course is to introduce students to marketing principles and concepts that they can use to tackle these questions and to develop their own approach to innovating new products and services.

Prerequisites:
Full-Time: (MKTG-430-0 OR MKTG-440-0 OR MKTGM-430-0)
E&W: (MKTG-430-0 OR MKTG-440-0)

Download Schedule Information
Command item
  
Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2015-2016 Winter 2016 10 Weeks MKTG-465-0 Launching New Products and Services 76 1 Calpino, Barry T Sat 1:30 PM - 4:30 PM Chicago Wieboldt (350) N Confirm final deliverable with professor and syllabus.
2015-2016 Winter 2016 10 Weeks MKTG-465-0 Launching New Products and Services 81 1 Alguindigue, Israel Elias; Anderson, Eric T. Thu 6:30 PM - 9:30 PM Evanston Jacobs (101) N Confirm final deliverable with professor and syllabus.
2015-2016 Summer 2016 10 Weeks MKTG-465-0 Launching New Products and Services 71 1 Maoz, Eyal Tue 6:00 PM - 9:00 PM Chicago Wieboldt (247) N
2016-2017 Fall 2016 10 Weeks MKTG-465-0 Launching New Products and Services 61 1 Maimaran, Michal Tue/Fri 8:30 AM - 10:00 AM Evanston Jacobs (G27) N Confirm final deliverable with professor and syllabus.
2016-2017 Fall 2016 10 Weeks MKTG-465-0 Launching New Products and Services 62 1 Maimaran, Michal Tue/Fri 10:30 AM - 12:00 PM Evanston Jacobs (G27) N Confirm final deliverable with professor and syllabus.
2016-2017 Spring 2017 10 Weeks MKTG-465-0 Launching New Products and Services 76 1 Calpino, Barry T Sat 1:30 PM - 4:30 PM Chicago TBD (Room TBA) N
2016-2017 Summer 2017 10 Weeks MKTG-465-0 Launching New Products and Services 71 1 Maoz, Eyal Tue 6:00 PM - 9:00 PM Chicago TBD (Room TBA) N