Course Catalog and Schedule



Marketing Strategy (MKTG-466-0)
1.00 Credit
TCE BidStats

Description:
This course presents an integrative, dynamic view of competitive brand strategy. It focuses on understanding, developing and evaluating brand strategies over the life of a product market. A framework for developing marketing strategies that yield a distinctive competitive advantage based on customer and competitor analysis will be presented and applied in various situations throughout the course. Topics include strategies for pioneering brands, strategies for late entry, growth strategies, strategies for mature and declining markets, and defensive marketing strategies. Material is presented using a mix of cases, lectures and a computer simulation game called MARKSTRAT.

Prerequisites:
All Students: MKTG-430-0 OR MKTG-440-0

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Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2014-2015 Fall 2014 MKTG-466-0 Marketing Strategy 31 1 Krishnamurthi, Lakshman Tue 6:00 PM - 9:00 PM Chicago Wieboldt (203) Y Check syllabus and confirm final deliverable or exam with professor.
2014-2015 Fall 2014 MKTG-466-0 Marketing Strategy 61 1 Calkins, Timothy Mon/Thu 8:30 AM - 10:00 AM Evanston Jacobs (1246) N View exam date, time, and room by logging in to Exam Registration System.
2014-2015 Fall 2014 MKTG-466-0 Marketing Strategy 62 1 Calkins, Timothy Mon/Thu 10:30 AM - 12:00 PM Evanston Jacobs (1246) N View exam date, time, and room by logging in to Exam Registration System.
2014-2015 Winter 2015 MKTG-466-0 Marketing Strategy 61 1 Hennessy, Julie Tue/Fri 8:30 AM - 10:00 AM Evanston Jacobs (160) Y Check syllabus and confirm final deliverable with professor.
2014-2015 Spring 2015 MKTG-466-0 Marketing Strategy 61 1 Hennessy, Julie Mon/Thu 1:30 PM - 3:00 PM Evanston Jacobs (101) Y Check syllabus and confirm final deliverable or exam with professor.
2014-2015 Spring 2015 MKTG-466-0 Marketing Strategy 63 1 Calkins, Timothy Tue/Fri 8:30 AM - 10:00 AM Evanston Jacobs (160) N Multiple times available 6/6/2015 – 6/9/2015. Registration open 4/24-5/25.
2014-2015 Spring 2015 MKTG-466-0 Marketing Strategy 64 1 Calkins, Timothy Tue/Fri 10:30 AM - 12:00 PM Evanston Jacobs (160) N Multiple times available 6/6/2015 – 6/9/2015. Registration open 4/24-5/25.
2014-2015 Spring 2015 MKTG-466-0 Marketing Strategy 71 1 Krishnamurthi, Lakshman Tue 6:00 PM - 9:00 PM Chicago Wieboldt (350) Y Check syllabus and confirm final deliverable or exam with professor.
2014-2015 Summer 2015 MKTG-466-0 Marketing Strategy 61 1 Calkins, Timothy; Hennessy, Julie Tue/Fri 8:30 AM - 11:30 AM Evanston Jacobs (160) N
2014-2015 Summer 2015 MKTG-466-0 Marketing Strategy 76 1 Krishnamurthi, Lakshman Sat 9:00 AM - 12:00 PM Chicago Wieboldt (350) Y
2015-2016 Fall 2015 MKTG-466-0 Marketing Strategy 31 1 Krishnamurthi, Lakshman Tue 6:00 PM - 9:00 PM Chicago TBD (Room TBA) Y
2015-2016 Fall 2015 MKTG-466-0 Marketing Strategy 61 1 Calkins, Timothy Tue/Fri 8:30 AM - 10:00 AM Evanston TBD (Room TBA) N
2015-2016 Fall 2015 MKTG-466-0 Marketing Strategy 62 1 Calkins, Timothy Tue/Fri 10:30 AM - 12:00 PM Evanston TBD (Room TBA) N
2015-2016 Spring 2016 MKTG-466-0 Marketing Strategy 61 1 Calkins, Timothy Mon/Thu 8:30 AM - 10:00 AM Evanston TBD (Room TBA) N
2015-2016 Spring 2016 MKTG-466-0 Marketing Strategy 62 1 Calkins, Timothy Mon/Thu 10:30 AM - 12:00 PM Evanston TBD (Room TBA) N
2015-2016 Spring 2016 MKTG-466-0 Marketing Strategy 63 1 Hennessy, Julie Mon/Thu 1:30 PM - 3:00 PM Evanston TBD (Room TBA) Y
2015-2016 Spring 2016 MKTG-466-0 Marketing Strategy 64 1 Hennessy, Julie Mon/Thu 3:30 PM - 5:00 PM Evanston TBD (Room TBA) N
2015-2016 Spring 2016 MKTG-466-0 Marketing Strategy 71 1 Krishnamurthi, Lakshman Tue 6:00 PM - 9:00 PM Chicago TBD (Room TBA) N