Course Catalog and Schedule



Marketing Strategy (MKTG-466-0)
1.00 Credit
TCE BidStats

Description:
This course presents an integrative, dynamic view of competitive brand strategy. It focuses on understanding, developing and evaluating brand strategies over the life of a product market. A framework for developing marketing strategies that yield a distinctive competitive advantage based on customer and competitor analysis will be presented and applied in various situations throughout the course. Topics include strategies for pioneering brands, strategies for late entry, growth strategies, strategies for mature and declining markets, and defensive marketing strategies. Material is presented using a mix of cases, lectures and a computer simulation game called MARKSTRAT.

Prerequisites:
Full-Time: (MKTG-430-0 OR MKTG-440-0 OR MKTGM-430-0)
E&W: (MKTG-430-0 OR MKTG-440-0)

Download Schedule Information
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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2017-2018 Fall 2017 10 Weeks MKTG-466-0 Marketing Strategy 61 1 Calkins, Timothy Mon/Thu 8:30 AM - 10:00 AM Evanston Global Hub (1110) N Confirm final deliverables with professor and syllabus.
2017-2018 Fall 2017 10 Weeks MKTG-466-0 Marketing Strategy 62 1 Calkins, Timothy Mon/Thu 10:30 AM - 12:00 PM Evanston Global Hub (1110) N Confirm final deliverables with professor and syllabus.
2017-2018 Fall 2017 10 Weeks MKTG-466-0 Marketing Strategy 70 1 Krishnamurthi, Lakshman Mon 6:00 PM - 9:00 PM Chicago Wieboldt (347) Y
2017-2018 Winter 2018 10 Weeks MKTG-466-0 Marketing Strategy 61 1 Hennessy, Julie Mon/Thu 3:30 PM - 5:00 PM Evanston TBA N
2017-2018 Winter 2018 10 Weeks MKTG-466-0 Marketing Strategy 70 1 Calkins, Timothy Wed 6:00 PM - 9:00 PM Chicago TBA N
2017-2018 Winter 2018 10 Weeks MKTG-466-0 Marketing Strategy 80 1 Hennessy, Julie Thu 6:30 PM - 9:30 PM Evanston TBA N
2017-2018 Spring 2018 10 Weeks MKTG-466-0 Marketing Strategy 61 1 Calkins, Timothy Mon/Thu 8:30 AM - 10:00 AM Evanston TBD (Room TBA) N
2017-2018 Spring 2018 10 Weeks MKTG-466-0 Marketing Strategy 62 1 Calkins, Timothy Mon/Thu 10:30 AM - 12:00 PM Evanston TBD (Room TBA) N
2017-2018 Spring 2018 10 Weeks MKTG-466-0 Marketing Strategy 80 1 Thu 6:30 PM - 9:30 PM Evanston TBD (Room TBA) N
2017-2018 Summer 2018 10 Weeks MKTG-466-0 Marketing Strategy 61 1 Krishnamurthi, Lakshman TBD Evanston TBD (Room TBA) N
2017-2018 Summer 2018 10 Weeks MKTG-466-0 Marketing Strategy 76 1 Krishnamurthi, Lakshman Sat 9:00 AM - 12:00 PM Chicago TBD (Room TBA) N