Marketing Strategy for Growth and Defense (MKTG-466-0)
1.00 Credit
TCE BidStats

Description:
This course presents a dynamic view of competitive brand strategy, with an emphasis on both growth and defense. The course focuses on understanding, developing and evaluating brand strategies over the life of a product market. Topics include developing a strong marketing plan, creating customer advantage, launching new products, finding profitable growth opportunities and responding to competitive moves. The course focuses on overall company strategy, with a heavy emphasis on the financial challenges and tradeoffs, and spends less time on executional, tactical details. The course includes lectures, case studies and a simulation, Markstrat. Final deliverables are an exam and often a final product.

Prerequisites:
Full-Time: (MKTG-430-0 OR MKTGM-430-0)
E&W: (MKTG-430-0 OR MKTG-440-0)

Download Schedule Information

Command item
  
Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2020-2021 Fall 2020 10 Weeks MKTG-466-0 Marketing Strategy for Growth and Defense 31 1 Calkins, Timothy Tue/Fri 09/19/2020-11/21/2020 8:00 AM - 9:30 AM
Tue/Fri 11/29/2020-12/04/2020 8:00 AM - 9:30 AM
Evanston Global Hub (White Auditorium) N Exam please check syllabus. Learning Modalities: All In-Person
2020-2021 Fall 2020 10 Weeks MKTG-466-0 Marketing Strategy for Growth and Defense 32 1 Calkins, Timothy Tue/Fri 09/19/2020-11/21/2020 10:15 AM - 11:45 AM
Tue/Fri 11/29/2020-12/04/2020 10:15 AM - 11:45 AM
Evanston Global Hub (White Auditorium) N Exam please check syllabus. Learning Modalities: All In-Person
2020-2021 Fall 2020 10 Weeks MKTG-466-0 Marketing Strategy for Growth and Defense 91 1 Calkins, Timothy Tue 09/19/2020-11/21/2020 6:00 PM - 9:00 PM
Tue 11/29/2020-12/04/2020 6:00 PM - 9:00 PM
Chicago TBD (Room TBA) N Remote. Learning Modalities: Entirely Remote/Synchronous
2020-2021 Winter 2021 10 Weeks MKTG-466-0 Marketing Strategy for Growth and Defense 31 1 Lecinski, James Edward Tue/Fri 8:15 AM - 9:45 AM Evanston TBD (Room TBA) N
2020-2021 Winter 2021 10 Weeks MKTG-466-0 Marketing Strategy for Growth and Defense 32 1 Lecinski, James Edward Tue/Fri 10:30 AM - 12:00 PM Evanston TBD (Room TBA) N
2020-2021 Winter 2021 10 Weeks MKTG-466-0 Marketing Strategy for Growth and Defense 41HR 1 Calkins, Timothy Wed 6:30 PM - 9:30 PM Evanston Global Hub (1430) N
2020-2021 Winter 2021 10 Weeks MKTG-466-0 Marketing Strategy for Growth and Defense 41HV 1 Calkins, Timothy Wed 6:30 PM - 9:30 PM Evanston N/A (Room TBA) N
2020-2021 Spring 2021 10 Weeks MKTG-466-0 Marketing Strategy for Growth and Defense 31 1 Calkins, Timothy Mon/Thu 03/30/2021-05/27/2021 3:45 PM - 5:15 PM
Wed 04/07/2021 3:45 PM - 5:15 PM
Wed 05/19/2021 3:45 PM - 5:15 PM
Thu 06/03/2021 3:45 PM - 5:15 PM
Evanston Global Hub (White Auditorium) N
2020-2021 Spring 2021 10 Weeks MKTG-466-0 Marketing Strategy for Growth and Defense 91 1 Krishnamurthi, Lakshman Tue 6:00 PM - 9:00 PM Chicago N/A (Room TBA) N
2020-2021 Summer 2021 10 Weeks MKTG-466-0 Marketing Strategy for Growth and Defense 31 1 Lecinski, James Edward Tue 6:00 PM - 9:00 PM Evanston N/A (Room TBA) N
2020-2021 Summer 2021 10 Weeks MKTG-466-0 Marketing Strategy for Growth and Defense 81 1 Krishnamurthi, Lakshman Sat 9:00 AM - 12:00 PM Chicago N/A (Room TBA) Y
2021-2022 Fall 2021 10 Weeks MKTG-466-0 Marketing Strategy for Growth and Defense 31 1 Calkins, Timothy Mon/Thu 8:30 AM - 10:00 AM Evanston TBD (Room TBA) N
2021-2022 Fall 2021 10 Weeks MKTG-466-0 Marketing Strategy for Growth and Defense 32 1 Calkins, Timothy Mon/Thu 10:30 AM - 12:00 PM Evanston TBD (Room TBA) N
2021-2022 Fall 2021 10 Weeks MKTG-466-0 Marketing Strategy for Growth and Defense 81 1 Lecinski, James Edward Thu 6:00 PM - 9:00 PM Chicago TBD (Room TBA) N
2021-2022 Winter 2022 10 Weeks MKTG-466-0 Marketing Strategy for Growth and Defense 31 1 Lecinski, James Edward Mon/Thu 8:30 AM - 10:00 AM Evanston TBD (Room TBA) N
2021-2022 Winter 2022 10 Weeks MKTG-466-0 Marketing Strategy for Growth and Defense 32 1 Lecinski, James Edward Mon/Thu 10:30 AM - 12:00 PM Evanston TBD (Room TBA) N
2021-2022 Winter 2022 10 Weeks MKTG-466-0 Marketing Strategy for Growth and Defense 33 1 Calkins, Timothy Mon/Thu 3:30 PM - 5:00 PM Evanston TBD (Room TBA) N
2021-2022 Spring 2022 10 Weeks MKTG-466-0 Marketing Strategy for Growth and Defense 31 1 Calkins, Timothy Tue/Fri 8:30 AM - 10:00 AM Evanston TBD (Room TBA) N
2021-2022 Spring 2022 10 Weeks MKTG-466-0 Marketing Strategy for Growth and Defense 32 1 Calkins, Timothy Tue/Fri 10:30 AM - 12:00 PM Evanston TBD (Room TBA) N
2021-2022 Spring 2022 10 Weeks MKTG-466-0 Marketing Strategy for Growth and Defense 81 1 Krishnamurthi, Lakshman Tue 6:00 PM - 9:00 PM Chicago TBD (Room TBA) N
2021-2022 Summer 2022 10 Weeks MKTG-466-0 Marketing Strategy for Growth and Defense 81 1 Sat 9:00 AM - 12:00 PM Chicago TBD (Room TBA) N