Course Catalog and Schedule



Marketing Strategy (MKTG-466-0)
1.00 Credit
TCE BidStats

Description:
This course presents an integrative, dynamic view of competitive brand strategy. It focuses on understanding, developing and evaluating brand strategies over the life of a product market. A framework for developing marketing strategies that yield a distinctive competitive advantage based on customer and competitor analysis will be presented and applied in various situations throughout the course. Topics include strategies for pioneering brands, strategies for late entry, growth strategies, strategies for mature and declining markets, and defensive marketing strategies. Material is presented using a mix of cases, lectures and a computer simulation game called MARKSTRAT.

Prerequisites:
Prerequisites:
Full-Time: (MKTG-430-0 OR MKTG-440-0 OR MKTGM-430-0)
Part-Time: (MKTG-430-0 OR MKTG-440-0)

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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2015-2016 Fall 2015 10 Weeks MKTG-466-0 Marketing Strategy 31 1 Krishnamurthi, Lakshman Tue 6:00 PM - 9:00 PM Chicago Wieboldt (347) N Confirm final deliverable with professor and syllabus.
2015-2016 Fall 2015 10 Weeks MKTG-466-0 Marketing Strategy 61 1 Calkins, Timothy Tue/Fri 8:30 AM - 10:00 AM Evanston Jacobs (1246) N Multiple times available 12/5-12/9. Registration required.
2015-2016 Fall 2015 10 Weeks MKTG-466-0 Marketing Strategy 62 1 Calkins, Timothy Tue/Fri 10:30 AM - 12:00 PM Evanston Jacobs (1246) N Multiple times available 12/5-12/9. Registration required.
2015-2016 Winter 2016 10 Weeks MKTG-466-0 Marketing Strategy 61 1 Hennessy, Julie Mon/Thu 3:30 PM - 5:00 PM Evanston Jacobs (160) Y Confirm final deliverable with professor and syllabus.
2015-2016 Spring 2016 10 Weeks MKTG-466-0 Marketing Strategy 61 1 Calkins, Timothy Mon/Thu 8:30 AM - 10:00 AM Evanston TBD (Room TBA) N
2015-2016 Spring 2016 10 Weeks MKTG-466-0 Marketing Strategy 62 1 Calkins, Timothy Mon/Thu 10:30 AM - 12:00 PM Evanston TBD (Room TBA) N
2015-2016 Spring 2016 10 Weeks MKTG-466-0 Marketing Strategy 63 1 Hennessy, Julie Mon/Thu 1:30 PM - 3:00 PM Evanston TBD (Room TBA) N
2015-2016 Spring 2016 10 Weeks MKTG-466-0 Marketing Strategy 71 1 Krishnamurthi, Lakshman Tue 6:00 PM - 9:00 PM Chicago TBD (Room TBA) Y
2015-2016 Summer 2016 10 Weeks MKTG-466-0 Marketing Strategy 61 1 Calkins, Timothy; Hennessy, Julie Tue/Fri 8:30 AM - 11:30 AM Evanston TBD (Room TBA) N
2015-2016 Summer 2016 10 Weeks MKTG-466-0 Marketing Strategy 76 1 Krishnamurthi, Lakshman Sat 9:00 AM - 12:00 PM Chicago TBD (Room TBA) N