Course Catalog and Schedule



Marketing Strategy (MKTG-466-0)
1.00 Credit
TCE BidStats

Description:

This course counts toward the following majors: Marketing, Marketing Management

This course presents an integrative, dynamic view of competitive brand strategy. It focuses on understanding, developing and evaluating brand strategies over the life of a product market. A framework for developing marketing strategies that yield a distinctive competitive advantage based on customer and competitor analysis will be presented and applied in various situations throughout the course. Topics include strategies for pioneering brands, strategies for late entry, growth strategies, strategies for mature and declining markets, and defensive marketing strategies. Material is presented using a mix of cases, lectures and a computer simulation game called MARKSTRAT.

Prerequisites:
All Students: MKTG-430-0

Download Schedule Information

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Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2013-2014 Fall 2013 MKTG-466-0 Marketing Strategy 31 1 Krishnamurthi, Lakshman Mon 06:00 PM - 09:00 PM Chicago Wieboldt (347) Y
2013-2014 Fall 2013 MKTG-466-0 Marketing Strategy 61 1 Calkins, Timothy Mon/Thu 10:30 AM - 12:00 PM Evanston Jacobs (G40 STERN) N Thursday Dec. 12 @ 3:30 - 4:30pm Rm 101, 160
2013-2014 Fall 2013 MKTG-466-0 Marketing Strategy 62 1 Calkins, Timothy Mon/Thu 01:30 PM - 03:00 PM Evanston Jacobs (G40 STERN) N Thursday Dec. 12 @ 3:30 - 4:30pm Rm 101, 160
2013-2014 Winter 2014 MKTG-466-0 Marketing Strategy 71 1 Calkins, Timothy Tue 06:00 PM - 09:00 PM Chicago Wieboldt (247) Y
2013-2014 Spring 2014 MKTG-466-0 Marketing Strategy 31 1 Krishnamurthi, Lakshman Tue 06:00 PM - 09:00 PM Chicago Wieboldt (250) Y
2013-2014 Spring 2014 MKTG-466-0 Marketing Strategy 61 1 Hennessy, Julie Mon/Thu 08:30 AM - 10:00 AM Evanston Jacobs (101) Y
2013-2014 Spring 2014 MKTG-466-0 Marketing Strategy 62 1 Hennessy, Julie Mon/Thu 10:30 AM - 12:00 PM Evanston Jacobs (101) Y
2013-2014 Spring 2014 MKTG-466-0 Marketing Strategy 63 1 Calkins, Timothy Tue/Fri 08:30 AM - 10:00 AM Evanston Jacobs (101) N
2013-2014 Spring 2014 MKTG-466-0 Marketing Strategy 64 1 Calkins, Timothy Tue/Fri 10:30 AM - 12:00 PM Evanston Jacobs (101) N
2013-2014 Summer 2014 MKTG-466-0 Marketing Strategy 76 1 Krishnamurthi, Lakshman Sat 09:00 AM - 12:00 PM Chicago Wieboldt (TBD) N