This course counts toward the following majors: Marketing, Marketing Management.
In this course, similar to an independent study but for multiple students, teams of three or more students initiate a project with a company based on mutually defined terms. The company provides information on a problem of strategic relevance and offers feedback to the student team. Alternatively, students can work on a project across companies without a specific sponsor. This course is required for the six-course major in Marketing Management; it is not required for the four-course Marketing major. Please direct questions about the course to Prof. Calder at firstname.lastname@example.org.
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