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Course Details

Evanston class schedule is currently available through Summer 2022. Chicago class schedule is currently forecast through Summer 2022.

MKTG-450-0

Marketing Research and Analytics

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Course Details

Marketing Research and Analytics - MKTG-450-0

1.0 Credit

PASS/NO CREDIT

No

COURSE TYPE

MMM Students : Elective All other students : Elective

WAIVER OPTIONS

Exam or Application

EXPERIENTIAL

Yes (Application not Required)

TRACKS

Data Analytics Pathway
Management Science Major
Marketing Major
Technology Management Pathway

DESCRIPTION

The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection, and data analysis to extract the most valuable information. The group project constitutes a key element of the learning experience. Students work in teams, utilizing marketing research techniques to solve business problems faced by real firms from a wide variety of industries. Throughout the course, we examine the proper use of statistical applications as well as qualitative methods, with an emphasis on the interpretation and use of results. At the end of the quarter, student teams present their findings and make recommendations to their clients. There is no final exam.

SCHEDULE SUMMARY

	Fall	Winter	Spring	Summer
2021-2022	Chi/Ev	Ev	Chi
2020-2021		Chi/Ev	Chi/Ev

PREREQUISITES

Full-Time: (MKTG-430-0 OR MKTGM-430-0)
E&W: (DECS-431-0 OR DECS-440-0) AND (MKTG-430-0 OR MKTG-440-0)

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