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Course Details

Evanston class schedule is currently available through Summer 2023. Chicago class schedule is currently forecast through Summer 2023.

MKTG-465-0

Launching New Products and Services

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Course Details

Launching New Products and Services - MKTG-465-0

1.0 Credit

PASS/NO CREDIT

No

COURSE TYPE

MMM Students : Elective All other students : Elective

WAIVER OPTIONS

None

TRACKS

Marketing Major
Technology Management Pathway

DESCRIPTION

The course deals with the challenge of launching new products and services into the market. Focusing mainly on large and established companies interested in pursuing growth, we will discuss the steps needed to bring products to market, including understanding customer needs, conducting sales forecasts, and designing a launch plan, including targeting, positioning, advertising, pricing, and distribution decisions. Class sessions will include a combination of lectures, in-class exercises, case discussions, simulations, and guest speakers. Deliverables include individual and groups assignments and a final group project.

SCHEDULE SUMMARY

	Fall	Winter	Spring	Summer
2022-2023	Ev	Chi	Chi / Ev
2021-2022	Chi	Chi / Ev	Chi / Ev

PREREQUISITES

All Students: (MKTG-430-0 OR MKTG-435-0 OR MKTGM-430-0)

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