PASS/NO CREDIT
COURSE TYPE
WAIVER OPTIONS
None
TRACKS
Marketing Major
Technology Management Pathway
DESCRIPTION
The course deals with the challenge of launching new products and services into the market. Focusing mainly on large and established companies interested in pursuing growth, we will discuss the steps needed to bring products to market, including understanding customer needs, conducting sales forecasts, and designing a launch plan, including targeting, positioning, advertising, pricing, and distribution decisions. Class sessions will include a combination of lectures, in-class exercises, case discussions, simulations, and guest speakers. Deliverables include individual and groups assignments and a final group project.
SCHEDULE SUMMARY
|
Fall |
Winter |
Spring |
Summer |
2022-2023 |
Ev
|
Chi
|
Chi / Ev
|
|
2021-2022 |
Chi
|
Chi / Ev
|
Chi / Ev
|
|
PREREQUISITES
All Students: (MKTG-430-0 OR MKTG-435-0 OR MKTGM-430-0)