Logged in as Anonymous

Tag Courses: Make a shortlist of courses that interest you

 

Tagging Courses

If you need assistance Tagging Courses, this 2 minute walk-thru is here to help.

Click here for more videos and instructions

<< GO BACK

Do not show this message again.

1.

Course Level Attribute

Select Here Course Name Course Title

Select Here Ascending Descending

2.

Section Level Attributes

Select Here Campus Section Name Start Time Term

Select Here Ascending Descending

Select Here Campus Section Name Start Time Term

Select Here Ascending Descending

Select Here Campus Section Name Start Time Term

Select Here Ascending Descending

Sections have already been selected. Please select other Section.

Please choose any one Term.

•   Course Catalog

Complete Course Catalog

• Personalised Course Catalog
• Personalised Course Catalog Expanded
• Complete Course Catalog
• Tagged Courses

Course Details

Evanston class schedule is currently available through Summer 2021. Chicago class schedule is currently forecast through Spring 2022.

MKTG-466-0

Marketing Strategy for Growth and Defense

+

Click on a course to view details about that course.

Click on a course to view details about that course.

Course Details

Marketing Strategy for Growth and Defense - MKTG-466-0

1.0 Credit

PASS/NO CREDIT

Yes (may vary by section)

COURSE TYPE

MMM Students : Elective All other students : Elective

WAIVER OPTIONS

None

TRACKS

Marketing Major
VC/PE Pathway - Venture Capital

DESCRIPTION

This course presents a dynamic view of competitive brand strategy, with an emphasis on both growth and defense. The course focuses on understanding, developing and evaluating brand strategies over the life of a product market. Topics include developing a strong marketing plan, creating customer advantage, launching new products, finding profitable growth opportunities and responding to competitive moves. The course focuses on overall company strategy, with a heavy emphasis on the financial challenges and tradeoffs, and spends less time on executional, tactical details. The course includes lectures, case studies and a simulation, Markstrat. Final deliverables are an exam and often a final product.

SCHEDULE SUMMARY

	Fall	Winter	Spring	Summer
2020-2021	Chi/Ev	Ev	Chi	Chi/Ev
2019-2020	Chi/Ev	Ev	Chi/Ev	Chi

PREREQUISITES

Full-Time: (MKTG-430-0 OR MKTGM-430-0)
E&W: (MKTG-430-0 OR MKTG-440-0)

Done

Untag Course

 

Course Enrollments/Waived

 

This is a future enrollment course. This course cannot be untagged.

OK