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Course Details

Evanston class schedule is currently available through Summer 2022. Chicago class schedule is currently forecast through Spring 2023.

MKTG-430-0

Marketing Management

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Course Details

Marketing Management - MKTG-430-0

1.0 Credit

PASS/NO CREDIT

No

COURSE TYPE

Core

WAIVER OPTIONS

Application

DESCRIPTION

This course takes an analytical approach to the study of marketing problems of business firms and other types of organizations. Attention focuses on the influence of the marketplace and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels and communication strategies; and the organization's system for planning and controlling its marketing effort.

SCHEDULE SUMMARY

	Fall	Winter	Spring	Summer
2021-2022	Chi / Ev	Chi / Ev	OL	Chi
2020-2021	Ev / OL	Ev / OL	Chi / OL	OL

PREREQUISITES

Negative Prerequisite:
All Students: MKTGM-430-0

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