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Course Details

Evanston class schedule is currently available through Summer 2020. Chicago class schedule is currently forecast through Summer 2021.

MKTG-430-0

Marketing Management

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Course Details

Marketing Management - MKTG-430-0

1.0 Credit

PASS/NO CREDIT

No

COURSE TYPE

Core

WAIVER OPTIONS

Application

DESCRIPTION

This course takes an analytical approach to the study of marketing problems of business firms and other types of organizations. Attention focuses on the influence of the marketplace and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels and communication strategies; and the organization's system for planning and controlling its marketing effort.

SCHEDULE SUMMARY

	Fall	Winter	Spring	Summer
2019-2020	Chi/Ev	Chi/Ev	Chi	Chi
2018-2019	Chi/Ev	Chi/Ev	Chi	Chi

PREREQUISITES

Negative Prerequisite:
Full-Time: MKTG-440-0 OR MKTGM-430-0

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