Logged in as Anonymous

Tag Courses: Make a shortlist of courses that interest you

 

Tagging Courses

If you need assistance Tagging Courses, this 2 minute walk-thru is here to help.

Click here for more videos and instructions

<< GO BACK

Do not show this message again.

1.

Course Level Attribute

Select Here Course Name Course Title

Select Here Ascending Descending

2.

Section Level Attributes

Select Here Campus Section Name Start Time Term

Select Here Ascending Descending

Select Here Campus Section Name Start Time Term

Select Here Ascending Descending

Select Here Campus Section Name Start Time Term

Select Here Ascending Descending

Sections have already been selected. Please select other Section.

Please choose any one Term.

•   Course Catalog

Complete Course Catalog

• Personalised Course Catalog
• Personalised Course Catalog Expanded
• Complete Course Catalog
• Tagged Courses

Course Details

Evanston class schedule is currently available through Summer 2021. Chicago class schedule is currently forecast through Spring 2022.

MKTG-963-0

Marketing Luxury

+

Click on a course to view details about that course.

Click on a course to view details about that course.

Course Details

Marketing Luxury - MKTG-963-0

1.0 Credit

PASS/NO CREDIT

Yes (may vary by section)

COURSE TYPE

MMM Students : Elective All other students : Elective

WAIVER OPTIONS

None

TRACKS

Marketing Major

DESCRIPTION

In this course, we explore how firms develop successful luxury strategies. Rather than starting from consumer needs, firms create luxury strategy starting with a vision or inspiration. Instead of responding to consumers, luxury strategies shape customer thinking. We will explore how firms craft strategies that yields rare, extraordinary and symbolic value for consumers. We will explore how luxury firms attract devoted customers while paradoxically rejecting consumer input, create symbolic value, and remain rare and extraordinary in the minds of consumers while achieving enduring global success.

SCHEDULE SUMMARY

	Fall	Winter	Spring	Summer
2020-2021			Chi/Ev
2019-2020

PREREQUISITES

All Students: MKTG-430-0

Done

Untag Course

 

Course Enrollments/Waived

 

This is a future enrollment course. This course cannot be untagged.

OK