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Course Details

Evanston class schedule is currently available through Spring 2019. Chicago class schedule is currently forecast through Summer 2020.

STRT-441-0

Intellectual Capital Management

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Course Details

Intellectual Capital Management - STRT-441-0

Previously Known as MGMT-441-0

1.0 Credit

PASS/NO CREDIT

Yes (may vary by section)

COURSE TYPE

MMM Students : Elective All other students : Elective

WAIVER OPTIONS

None

DESCRIPTION

This course was formerly known as MGMT 441
This course covers the broad agenda of using intellectual capital for competitive advantage. With globalization, intangible assets such as human capital, intellectual property, brands and relationships have become the dominant proportion of a firm's market capitalization. Yet most firms do a poor job of managing this intellectual capital strategically. This course adopts a "lifecycle" approach to the management of an intellectual asset, covering the creation of the intellectual asset, the codification of the asset in the form of intellectual property (IP), the valuation of intellectual assets, the protection of intellectual assets and leveraging of intellectual assets into future markets for growth. Case studies examine related management challenges in entertainment, finance, pharmaceuticals, health care, consumer electronics, agribusiness, biotechnology, consulting, venture capital, telecommunications, software and other contexts. Additionally, the social implications of intellectual property policy are discussed. NOTE: This course overlaps with DSGN 460 and is NOT RECOMMENDED FOR MMM STUDENTS.

SCHEDULE SUMMARY

	Fall	Winter	Spring	Summer
2018-2019		Ev
2017-2018		Chi/Ev	Chi

PREREQUISITES

Negative Prerequisite:
All Students: KIEI-935-5 OR MGMT-441-0

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