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Course Details

Evanston class schedule is currently available through Summer 2021. Chicago class schedule is currently forecast through Spring 2022.

STRT-441-0

Intellectual Capital Management

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Course Details

Intellectual Capital Management - STRT-441-0

Previously Known as MGMT-441-0

1.0 Credit

PASS/NO CREDIT

Yes (may vary by section)

COURSE TYPE

MMM Students : Elective All other students : Elective

WAIVER OPTIONS

None

TRACKS

Diversity, Equity, Inclusion Pathway
Entrepreneurship Pathway
Healthcare Pathway - Product
Strategy Major

DESCRIPTION

This course covers the broad agenda of using intellectual capital for competitive advantage. With globalization, intellectual assets such as human capital, intellectual property, brands and market information have become the dominant proportion of a firm's market capitalization. Through group case studies, in class discussion and lectures, the course follows a "lifecycle" approach to the management of an intellectual asset covering the creation and codification of the asset in the form of intellectual property (IP), valuation, and leveraging of same into markets for growth. Case studies examine contemporary management challenges in software, analytics, food and artificial intelligence, entertainment, finance, health care, consumer durables, consulting and other contexts. The "open innovation" option is considered in each context. There is an individual take home case study (midterm) and group final project. No final exam. NOTE: This course overlaps with DSGN 460 and is NOT RECOMMENDED FOR MMM STUDENTS.

SCHEDULE SUMMARY

	Fall	Winter	Spring	Summer
2020-2021	Ev		Chi	Chi
2019-2020	Ev		Chi

PREREQUISITES

Negative Prerequisite:
Full-Time: DECS-440-0 OR DSGN-460-0 OR KIEI-935-5
E&W: KIEI-935-5

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