PASS/NO CREDIT
COURSE TYPE
WAIVER OPTIONS
None
TRACKS
Diversity, Equity, Inclusion Pathway
Entrepreneurship Pathway
Healthcare Pathway - Product
Strategy Major
DESCRIPTION
This course covers the broad agenda of using intellectual capital for competitive advantage. With globalization, intellectual assets such as human capital, intellectual property, brands and market information have become the dominant proportion of a firm's market capitalization. Through group case studies, in class discussion and lectures, the course follows a "lifecycle" approach to the management of an intellectual asset covering the creation and codification of the asset in the form of intellectual property (IP), valuation, and leveraging of same into markets for growth. Case studies examine contemporary management challenges in software, analytics, food and artificial intelligence, entertainment, finance, health care, consumer durables, consulting and other contexts. The "open innovation" option is considered in each context. There is an individual take home case study (midterm) and group final project. No final exam.
NOTE: This course overlaps with DSGN 460 and is NOT RECOMMENDED FOR MMM STUDENTS.
SCHEDULE SUMMARY
|
Fall |
Winter |
Spring |
Summer |
2022-2023 |
|
Chi / Ev
|
|
|
2021-2022 |
|
Ev
|
Chi
|
|
PREREQUISITES
Negative Prerequisite:
Full-Time: DECS-440-0 AND DSGN-460-0 AND KIEI-935-5
E&W: KIEI-935-5