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Course Details

Evanston class schedule is currently available through Summer 2020. Chicago class schedule is currently forecast through Summer 2021.

STRT-469-0

Analytics for Strategy

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Course Details

Analytics for Strategy - STRT-469-0

Previously Known as MGMT-469-0

1.0 Credit

PASS/NO CREDIT

Yes (may vary by section)

COURSE TYPE

MMM Students : Elective All other students : Elective

WAIVER OPTIONS

None

TRACKS

Data Analytics Pathway
Strategy Major

DESCRIPTION

This course was formerly known as MGMT 469
This course is an advanced analytics elective that uses data to inform strategic decisions. Should a fast food chain enter the highly profitable breakfast market segment? Not if the incumbents will respond by competing aggressively. Can a bank raise profits by attracting more customers through generous loan terms? Not if it inadvertently attracts risky customers. Data-driven analyses of such issues require going beyond statistically significant relationships (profitability in current market conditions, overall demand for generous loans) to assess underlying cause and effect. The course tackles a broad range of topics in competitive strategy, such as product portfolios (is it profitable to enter a rival's niche?), personnel (do workplace perks reduce absenteeism?), and cost reduction (is it profitable to adopt a new technology?). Students will learn through hands-on experience with performing advanced regression analyses and interpreting their results.Students who took DECS 434 prior to the launch of DECS 431 (Fall 2013) must have permission of the instructor to enroll.

SCHEDULE SUMMARY

	Fall	Winter	Spring	Summer
2019-2020		Chi/Ev
2018-2019		Chi/Ev

PREREQUISITES

Full-Time: (DECS-431-0 OR DECS-434-0 OR DECS-439-0 OR DECS-440-0 OR DECSM-431-0 OR MECN-432-0)
E&W: (DECS-431-0 OR DECS-440-0)

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