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Course Details

Evanston class schedule is currently available through Summer 2022. Chicago class schedule is currently forecast through Summer 2022.

STRT-469-0

Analytics for Strategy

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Course Details

Analytics for Strategy - STRT-469-0

Previously Known as MGMT-469-0

1.0 Credit

PASS/NO CREDIT

Yes (may vary by section)

COURSE TYPE

MMM Students : Elective All other students : Elective

WAIVER OPTIONS

None

TRACKS

Data Analytics Pathway
Management Science Major
Strategy Major

DESCRIPTION

This course is an advanced analytics elective that uses data to inform strategic decisions. Should a fast food chain enter the highly profitable breakfast market segment? Not if the incumbents will respond by competing aggressively. Can a bank raise profits by attracting more customers through generous loan terms? Not if it inadvertently attracts risky customers. Data-driven analyses of such issues require going beyond statistically significant relationships (profitability in current market conditions, overall demand for generous loans) to assess underlying cause and effect. The course tackles a broad range of topics in competitive strategy, such as product portfolios (is it profitable to enter a rival's niche?), personnel (do workplace perks reduce absenteeism?), and cost reduction (is it profitable to adopt a new technology?). Students will learn through hands-on experience with performing advanced regression analyses and interpreting their results.Students who have not taken the pre-requisite, DECS 431 Business Analytics II, but have knowledge in regression and coding, can reach out to the instructor for a pre-requisite waiver

SCHEDULE SUMMARY

	Fall	Winter	Spring	Summer
2021-2022		Chi/Ev
2020-2021		Chi/Ev

PREREQUISITES

Full-Time: (DECS-431-0 OR DECS-440-0 OR DECSM-431-0)
E&W: (DECS-431-0 OR DECS-440-0)

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