Course Catalog and Schedule

Launching and Leading Startups (KIEI-967-0)
1.00 Credit
TCE BidStats


Launching and Leading Startups is a new survey course that examines some of the biggest and most challenging topics that entrepreneurs grapple with and must get right for their startups to succeed. The course has been designed to appeal not just to entrepreneurs who want to start or buy their own business, but also to entrepreneurially-minded students who seek to work within an early stage startup or work as an “intrepreneur” inside a larger firm. It is a case-driven course that examines solutions to the following five areas that trip up early stage startups: 1) Determining and Mitigating Risks: What assumptions, if you’re wrong, could kill your new venture? 2) Product-Market Fit: Startup ventures often fail because they build a solution to a problem that doesn’t exist, or they fail to build a solution that actually solves a real problem. 3) Go-to-Market Considerations: One of the biggest challenges entrepreneurs face is getting their product/service in the end user’s hands in an economical and scalable way. 4) Startup Funding: How do various investors, including seed and venture capitalists value startups and how can you effectively pitch to them? Second, what are different ways you can structure the financing of your startup? 5) Being the CEO: We will examine the key traits and behaviors that successful entrepreneurial CEOs share. Second, we will examine people and culture, because, as an entrepreneurial leader, you are the Chief People and Culture Officers of your startup.

Launching and Leading Startups contains both individual and team-based exercises and field work. After each case, startup entrepreneurs and domain area experts will also come into the class, offering their real-world perspectives on the topic of focus. Grading will be based on the performance on three case write-ups, a simulation and overall class participation (which is critical given that this is a case-driven class).


Download Schedule Information
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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2016-2017 Winter 2017 10 Weeks KIEI-967-0 Launching and Leading Startups 61 1 Morehead, Brad Tue 1:30 PM - 4:30 PM Evanston TBD (Room TBA) N
2016-2017 Spring 2017 10 Weeks KIEI-967-0 Launching and Leading Startups 61 1 Cast, Carter Tue 1:30 PM - 4:30 PM Evanston TBD (Room TBA) N